Supractiv Complete

Client: Piramal | Category: Pharma

Supractiv Complete is a nutritional supplement from Piramal Healthcare Ltd. that contains nutrients that provide the body all day energy from head to toe.

My role in the project:

• Client management
• Credentials meeting
• Initiating client brief
• Scoping and requirement gathering
• Preparing the information architecture
• Vendor selection and management
• Submitting proposal
• Client negotiations
• On-boarding and team briefing
• Delivery schedule - creative and production team allocation
• Creative supervision
• Client sign off on creative
• Production supervision
• Project sign off
• Collections and vendor payments

Press Ad

TV Ad

Sports Slurping

Client: 7-Eleven | Category: Stores

Slurping has been going on unnoticed in backyards, bedrooms and 7-Eleven car parks with popularity continually growing across countries. Produced this promo site to make this an official sport.

This was an integrated campaign and traffic to the web site was driven via various ATL and BTL channels with a WAP site being developed by Vodafone Australia.

My role in the project:

• Client management (Leo Burnett Australia)
• Technical requirement gathering
• Vendor selection and management
• Submitting proposal
• Client negotiations
• Delivery schedule - production team allocation
• Production supervision
• Project sign off
• Collections and vendor payments

Award

Picked up a Bronze ADMA (Australian Direct Marketing Award) for Best Website / Microsite in Australia.

Arc Worldwide

Client: Arc | Category: Agency

Arc Worldwide is the integrated marketing services agency of Leo Burnett. With this web site, established the online presence of its India office and successfully founded my 3rd global agency's online presence.

I visualized the scribble design style while designing the agencies power point template. This scribble was then transformed into the web site by the creative team.

My role in the project:

• Preparing the information architecture
• Briefing the creative team
• Content gathering
• Delivery schedule - creative and production team allocation
• Creative and production supervision
• Launch

Recognition

The Arc India template has been very appreciated within the Leo Burnett network and the same has now been implemented at www.arcww.com.sg & www.arcww.com.

Wunderman India

Client: Wunderman | Category: Agency

Wunderman underwent a global re-branding for its 50th anniversary celebration. In commemoration to that re-launched the Wunderman India web site as per the new brand identity.

This was also my final parting contribution to Wunderman on my last day with them.

My role in the project:

• Digital knowledge center
• Creative and web site architecture head
• Collaboration with all Wunderman India offices for content
• Delivery schedule - creative and production team allocation
• Creative and production supervision
• Launch

Tata Winger

Client: Tata Motors | Category: Maxivan

An integrated ATL and BTL campaign was undertaken for Tata Motors new trend setting vehicle - Winger, India's first Maxi Van.

My role in the project:

• Digital knowledge center
• Creative and web site architecture head
• Collaboration with account management on content and branding
• Scoping and requirement gathering
• Delivery schedule - creative and production team allocation
• Creative and production supervision
• Launch