Life Insurance Corporation 2005

January 20, 2005 in Portfolio

Client: LIC | Category: Investments

An integrated campaign to create awareness about LIC's six schemes. The online campaign was run for two months.

Portals advertisted on: Indiatimes, Economic Times, Times of India, Money Control, Rediff.com, Rediff Mail, Cricket Info, Yahoo India, MSN India and Hotmail India (3 day road block).

My role in the project:

• Digital knowledge center
• Collaboration with account management on content / branding / media
• Creative head
• Delivery schedule - creative and production team allocation
• Creative and production supervision

Press Ads

Tags: 2005, 360-degree digital solutions, Everest Direct, integrated campaigns, LIC, LIC Group Gratuity, LIC Group Insurance, LIC Group Superannuation, LIC Jeevan Anand, LIC Jeevan Anurag, LIC Jeevan Rekha, Life Insurance Corporation, online campaigns, Wunderman India