Taj Summer Holidays 2005
Client: Taj Hotels | Category: Holidays
A one month integrated campaign advertising the Taj Summer Holidays package.
Portals advertisted on: Money Control, Hindustan Times, Rediff.com, Jet Airways, Yahoo India, Outlook Traveller and SOTC Holidays.
My role in the project:
- Digital knowledge center
- Collaboration with account management on content / branding / media
- Creative head
- Delivery schedule - creative and production
- Creative and production
Accolade
Yahoo India showcased the online campaign in its marketing solutions newsletter and it's India creative gallery.
Press Ads
Tags: 2005, 360-degree digital solutions, integrated campaigns, online campaigns, summer holidays, Taj Holidays, Taj Hotels, Wunderman India


