King Club email communication
Client: Kingfisher Airlines | Category: FFP
From August to October successfully standardized all communication relating to King Club (the frequent flyer program of Kingfisher Airlines). This included the following clutter breaking emailers:
Alliance Announcements
Birthday eCard which gifted free miles to Gold and Silver tiers
A frequent flyer program first!
India's first detailed miles e-statement
My role in the project:
- Digital knowledge center
- Client management - digital and BTL
- Initiating client brief - digital and BTL
- Scoping and requirement gathering
- Creative and web architecture head
- Team briefing
- Delivery schedule - creative and production team allocation
- Creative supervision
- Client sign off on creative
- Production supervision
- Project sign off
Tags: 2007, 360-degree solutions, email communication, FFP, frequent flyer program, King Club, King Miles, Kingfisher Airlines, Wunderman India, Y&R Brands
