2007

November 3, 2007 in Timeline

1. On 15th February launched a contest web site for Parle's new Strong Adult Mint - Xhale! The site was live for 2 months and got over 1000 registered users.

2. 6th March - Launched www.castrolstarbandhan.com the very first eCRM website among loyalty programs in the lubricants industry.

3. From August to October successfully standardized all email communication relating to King Club (the frequent flyer program of Kingfisher Airlines).

4. As of 1st November took over as Head Digital Strategy for Wunderman India.

Tags: 2007, Everest Direct, King Club, King Miles, Kingfisher Airlines, Wunderman India, Y&R Brands