Parle Exhale

November 4, 2007 in Portfolio, Web Sites

Client: Parle | Category: Mints

Carried out a 2 month on-ground product awareness campaign in which the contest web site played the central role.

The creative route taken was that the regular consumption of the sugar-free mints would make your PQ (that’s Popularity Quotient) zoom.

My role in the project:

Digital knowledge center

Creative and web site architecture head

Collaboration with account management on content and branding

Scoping and requirement gathering

Vendor selection and management

Delivery schedule - creative and production team allocation

Creative and production supervision

Project sign off

Vendor payments

Activation

Road shows were held at various corporate offices and malls to drive traffic online. Click here to view the posters, danglers, t-shirts etc printed for the activity .