2007
Worked on my first contest web site for Parle's new Strong Adult Mint - Xhale. The contest was promoted via various on-ground events and lasted 2 months. After this I worked on my first eCRM project for Castrol India. Here I launched their loyalty program onto the Internet with www.castrolstarbandhan.com. The website went on to become the first online loyalty program in the lubricants industry.
After participating in a successful pitch process for the Kingfisher Airlines frequent flyer program - King Club. I lead the revamp of its email communication to members and guests.
Later on in the year I was promoted to Head Digital Strategy for Wunderman India.
Tags: 2007, Everest Direct, King Club, King Miles, Kingfisher Airlines, Wunderman India, Y&R Brands
