Castrol Star Bandhan
Client: Castrol | Category: Lubricants
Castrol Star Bandhan pioneered the offline trade loyalty programme in the lubricants industry. With this web site it is also the first to go online. As a 'first time' initiative, this website is a Case Study on eCRM.
My role in the project:
- Digital knowledge center
- Creative and web site architecture head
- Collaboration with account management on content and branding
- Scoping and requirement gathering
- Vendor selection and management
- Delivery schedule - creative and production team allocation
- Creative and production supervision
- Project sign off
- Vendor payments
Tags: 2008, 360-degree digital solutions, Castrol, Castrol Star Bandhan, CSB, Web Sites, Wunderman India
