Tata Winger
Client: Tata Motors | Category: Maxivan
An integrated ATL and BTL campaign was undertaken for Tata Motors new trend setting vehicle - Winger, India's first Maxi Van.
My role in the project:
- Digital knowledge center
- Creative and web site architecture head
- Collaboration with account management on content and branding
- Scoping and requirement gathering
- Delivery schedule - creative and production team allocation
- Creative and production supervision
- Launch
Tags: 2008, 360-degree digital solutions, integrated campaigns, Rediffusion - DY&R, Tata Motors, Tata Winger, Web Sites, Wunderman India
