Sports Slurping

May 1, 2009 in Portfolio, Web Sites

Client: 7-Eleven | Category: Stores

Slurping has been going on unnoticed in backyards, bedrooms and 7-Eleven car parks with popularity continually growing across countries. Produced this promo site to make this an official sport.

This was an integrated campaign and traffic to the web site was driven via various ATL and BTL channels with a WAP site being developed by Vodafone Australia.

My role in the project:

• Client management (Leo Burnett Australia)
• Technical requirement gathering
• Vendor selection and management
• Submitting proposal
• Client negotiations
• Delivery schedule - production team allocation
• Production supervision
• Project sign off
• Collections and vendor payments

Award

Picked up a Bronze ADMA (Australian Direct Marketing Award) for Best Website / Microsite in Australia.

Tags: 2009, 360-degree digital solutions, 7-Eleven, Arc Worldwide, integrated campaigns, Leo Burnett, Leo Burnett Australia, Web Sites