Sending a Christmas card and wreath to clients, friends and partners is a yearly tradition at revo. An embedded QR Code in the Christmas card directed people to a fun video greeting.
My role in the project:
- Video concept
- Creating a proof of concept video
- Participating in the video
- Creating a YouTube Channel to host the video
In 2011, Fa and TUI Germany created one of the biggest raffles on Facebook. Out of over 1000 applicants, Adrian and Nicolas won the chance to experience a 100 day holiday in paradise. This is their travel blog.
My role in the project:
- Design and branding
- WordPress theme selection and customization
- Launch and maintenance
revo.Revolutionäre Kommunikation is a 360-degree marketing communications agency. revo.BUZZ! is their blog highlighting noteworthy industry happenings from around the world.
My role in the project:
- Content concept
- Coining the name revo.BUZZ!
- Creating the branding
- WordPress theme selection and customization
- Launch and maintenance
- Admin, editor and author
Supractiv Complete is a nutritional supplement from Piramal Healthcare Ltd. that contains nutrients that provide the body all day energy from head to toe.
My role in the project:
- Client management
- Credentials meeting
- Initiating client brief
- Scoping and requirement gathering
- Preparing the information architecture
- Vendor selection and management
- Submitting proposal
- Client negotiations
- On-boarding and team briefing
- Delivery schedule - creative and production team allocation
- Creative supervision
- Client sign off on creative
- Production supervision
- Project sign off
- Collections and vendor payments
Slurping has been going on unnoticed in backyards, bedrooms and 7-Eleven car parks with popularity continually growing across countries. Produced this promo site to make this an official sport.
This was an integrated campaign and traffic to the web site was driven via various ATL and BTL channels with a WAP site being developed by Vodafone Australia.
My role in the project:
- Client management (Leo Burnett Australia)
- Technical requirement gathering
- Vendor selection and management
- Submitting proposal
- Client negotiations
- Delivery schedule - production team allocation
- Production supervision
- Project sign off
- Collections and vendor payments
Picked up a Bronze ADMA (Australian Direct Marketing Award) for Best Website / Microsite in Australia.
Arc Worldwide is the integrated marketing services agency of Leo Burnett. With this web site, established the online presence of its India office and successfully founded my 3rd global agency's online presence.
I visualized the scribble design style while designing the agencies power point template. This scribble was then transformed into the web site by the creative team.
My role in the project:
- Preparing the information architecture
- Briefing the creative team
- Content gathering
- Delivery schedule - creative and production team allocation
- Creative and production supervision
- Launch
The Arc India template has been very appreciated within the Leo Burnett network and the same has now been implemented at www.arcww.com.sg & www.arcww.com.
Wunderman underwent a global re-branding for its 50th anniversary celebration. In commemoration to that re-launched the Wunderman India web site as per the new brand identity.
This was also my final parting contribution to Wunderman on my last day with them.
My role in the project:
- Digital knowledge center
- Creative and web site architecture head
- Collaboration with all Wunderman India offices for content
- Delivery schedule - creative and production team allocation
- Creative and production supervision
- Launch
Through a screensaver create awareness about the new online Learning Management System (Fast Track) developed by Reliance Capital for the Reliance group employees.
My role in the project:
- Digital knowledge center
- Collaboration with account management on content / branding
- Creative head
- Delivery schedule - creative and production team allocation
- Creative and production supervision
- Project sign off
Castrol Star Bandhan pioneered the offline trade loyalty programme in the lubricants industry. With this web site it is also the first to go online. As a 'first time' initiative, this website is a case study on eCRM.
My role in the project:
- Digital knowledge center
- Creative and web site architecture head
- Collaboration with account management on content and branding
- Scoping and requirement gathering
- Vendor selection and management
- Delivery schedule - creative and production team allocation
- Creative and production supervision
- Project sign off
- Vendor payments
This summer, become a character in your own Indian epic. An invitation to experience India’s magnificent history and culture through the Taj Incredible Escapes offers was sent out to a niche audience.
My role in the project:
- Digital knowledge center
- Creative head
- Production
A one month integrated campaign advertising the Taj Summer Holidays package.
Portals advertisted on: Money Control, Hindustan Times, Rediff.com, Jet Airways, Yahoo India, Outlook Traveller and SOTC Holidays.
My role in the project:
- Digital knowledge center
- Collaboration with account management on content / branding / media
- Creative head
- Delivery schedule - creative and production
- Creative and production
Yahoo India showcased the online campaign in its marketing solutions newsletter and it's India creative gallery.
An integrated campaign to create awareness about LIC's six schemes. The online campaign was run for two months.
Portals advertisted on: Indiatimes, Economic Times, Times of India, Money Control, Rediff.com, Rediff Mail, Cricket Info, Yahoo India, MSN India and Hotmail India (3 day road block).
My role in the project:
- Digital knowledge center
- Collaboration with account management on content / branding / media
- Creative head
- Delivery schedule - creative and production team allocation
- Creative and production supervision
Transformed the ATL campaign into a series of animated intros for the Daikin India web site.
My role in the project:
- Digital knowledge center
- Creative designer
- Production
This campaign also went on to be awarded at the 2003 Annual Abby Awards and the Cannes Festival.
Ramble
I am a 360-degree digital solutions architect who synergises brands with technology.
