Supractiv Complete is a nutritional supplement from Piramal Healthcare Ltd. that contains nutrients that provide the body all day energy from head to toe.
My role in the project:
Client management
Credentials meeting
Initiating client brief
Scoping and requirement gathering
Preparing the information architecture
Vendor selection and management
Submitting proposal
Client negotiations
On-boarding and team briefing
Delivery schedule - creative and production team allocation
Slurping has been going on unnoticed in backyards, bedrooms and 7-Eleven car parks with popularity continually growing across countries. Produced this promo site to make this an official sport.
This was an integrated campaign and traffic to the web site was driven via various ATL and BTL channels with a WAP site being developed by Vodafone Australia.
My role in the project:
Client management (Leo Burnett Australia)
Technical requirement gathering
Vendor selection and management
Submitting proposal
Client negotiations
Delivery schedule - production team allocation
Production supervision
Project sign off
Collections and vendor payments
Award
Picked up a Bronze ADMA (Australian Direct Marketing Award) for Best Website / Microsite in Australia.
Arc Worldwide is the integrated marketing services agency of Leo Burnett. With this web site, established the online presence of its India office and successfully founded my 3rd global agency's online presence.
I visualized the scribble design style while designing the agencies power point template. This scribble was then transformed into the web site by the creative team.
My role in the project:
Preparing the information architecture
Briefing the creative team
Content gathering
Delivery schedule - creative and production team allocation
Creative and production supervision
Launch
Recognition
The Arc India template has been very appreciated within the Leo Burnett network and the same has now been implemented at www.arcww.com.sg & www.arcww.com.
Wunderman underwent a global re-branding for its 50th anniversary celebration. In commemoration to that re-launched the Wunderman India web site as per the new brand identity.
This was also my final parting contribution to Wunderman on my last day with them.
My role in the project:
Digital knowledge center
Creative and web site architecture head
Collaboration with all Wunderman India offices for content
Delivery schedule - creative and production team allocation
A first of its kind facebook application. Here, for every profile addition, ING will contribute 2 Euros to help underprivileged children learn to read and write.
My role in the project:
Digital knowledge center
Client management
Initiating client brief
Scoping and requirement gathering
Vendor selection and management
Submitting proposal
Client negotiations
Creative and application architecture head
On-boarding and team briefing
Delivery schedule - creative and production team allocation
Castrol Star Bandhan pioneered the offline trade loyalty programme in the lubricants industry. With this web site it is also the first to go online. As a 'first time' initiative, this website is a Case Study on eCRM.
My role in the project:
Digital knowledge center
Creative and web site architecture head
Collaboration with account management on content and branding
Scoping and requirement gathering
Vendor selection and management
Delivery schedule - creative and production team allocation
Carried out a 2 month on-ground product awareness campaign in which the contest web site played the central role.
The creative route taken was that the regular consumption of the sugar-free mints would make your PQ (that’s Popularity Quotient) zoom.
My role in the project:
Digital knowledge center
Creative and web site architecture head
Collaboration with account management on content and branding
Scoping and requirement gathering
Vendor selection and management
Delivery schedule - creative and production team allocation
Creative and production supervision
Project sign off
Vendor payments
Activation
Road shows were held at various corporate offices and malls to drive traffic online. Click here to view the posters, danglers, t-shirts etc printed for the activity .
From August to October successfully standardized all communication relating to King Club (the frequent flyer program of Kingfisher Airlines). This included the following clutter breaking emailers:
Alliance Announcements
Birthday eCard which gifted free miles to Gold and Silver tiers
A frequent flyer program first!
India's first detailed miles e-statement
My role in the project:
Digital knowledge center
Client management - digital and BTL
Initiating client brief - digital and BTL
Scoping and requirement gathering
Creative and web architecture head
Team briefing
Delivery schedule - creative and production team allocation
After grand success in South Africa, Turkey, Saudi Arabia and the Middle East, Tata Motors brought the Tata TL 4x4 pickup vehicle to India. Thus becoming India's first 4x4 truck.
Various ATL and BTL channels were used to create awareness about this new pickup vehicle.
My role in the project:
Digital knowledge center
Creative and web site architecture head
Collaboration with account management on content and branding
This summer, become a character in your own Indian epic. An invitation to experience India’s magnificent history and culture through the Taj Incredible Escapes offers was sent out to a niche audience.
This is the first ever 'blog-based' marketing initiative in India. It uses the 'blogging' technology as a business tool. Hence allowing the customers to know the ING advisors better and thereby helping to make a better choice in purchasing ING Vysya Life products.
Initially to kick off the web site, 27 advisors from 6 major cities had to be recruited. An emailer was sent out to ING's top 300 advisors and the response from the same was used to check on the advisors internet capabilities.
Over a period the branding, site UI and application were commended by the ING advisors and customers. The ING Global network took note of the same and replicated it for the Honk Kong insurance market.
My role in the project:
Digital knowledge center
Client management
Initiating client brief
Scoping and requirement gathering
Vendor selection and management
Submitting proposal
Client negotiations
Creative and application architecture head
On-boarding and team briefing
Delivery schedule - logo, creative and production team allocation
