A one month integrated campaign advertising the Taj Summer Holidays package.
Portals advertisted on: Yahoo India, Rediff.com and NDTV.
My role in the project:
- Digital knowledge center
- Collaboration with account management on content / branding / media
- Creative head
- Delivery schedule - creative and production
- Creative and production
An integrated campaign, with a one month online burst to increase investments and save taxes before the close of the financial year.
Portals advertisted on: Hindustan Times, Indiatimes, Economic Times, Times of India, Money Control, Rediff.com, Yahoo India, MSN India and Hotmail India.
My role in the project:
- Digital knowledge center
- Collaboration with account management on content / branding / media
- Creative head
- Delivery schedule - creative and production team allocation
- Creative and production supervision
A two ad campaign for Singapore Tourism done for their Dubai division.
Portal advertisted on: ameinfo.com
My role in the project:
- Digital knowledge center
- Collaboration with account management on content / branding / media
- Creative head
- Delivery schedule - creative and production
- Creative and production
A one month integrated campaign advertising the Taj Summer Holidays package.
Portals advertisted on: Money Control, Hindustan Times, Rediff.com, Jet Airways, Yahoo India, Outlook Traveller and SOTC Holidays.
My role in the project:
- Digital knowledge center
- Collaboration with account management on content / branding / media
- Creative head
- Delivery schedule - creative and production
- Creative and production
Yahoo India showcased the online campaign in its marketing solutions newsletter and it's India creative gallery (see category - monster).
An integrated campaign to create awareness about LIC's six schemes. The online campaign was run for two months.
Portals advertisted on: Indiatimes, Economic Times, Times of India, Money Control, Rediff.com, Rediff Mail, Cricket Info, Yahoo India, MSN India and Hotmail India (3 day road block).
My role in the project:
- Digital knowledge center
- Collaboration with account management on content / branding / media
- Creative head
- Delivery schedule - creative and production team allocation
- Creative and production supervision
A small two ad campaign promoting the newly launched Mango Express service during the Lakme India Fashion week.
Portal advertisted on: Rediff.com
My role in the project:
- Digital knowledge center
- Collaboration with account management on content / branding / media
- Creative designer
- Delivery schedule - creative and production
- Creative and production
The most memorable advertising for the most forgettable battery.
My role in the project:
- Digital knowledge center
- Creative designer
- Creative and production
A jar full of fresh air called the new Taj Miracle Anti-Aging Formula was sent as a direct mailer to select Taj clients. This concept was then carried forward online.
My role in the project:
- Digital knowledge center
- Creative designer
- Creative and production
Ramble
I am a 360-degree digital solutions architect who synergises brands with technology.
