August 5, 2007 in Emailers, Portfolio |
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Client: Kingfisher Airlines | Category: FFP
From August to October successfully standardized all communication relating to King Club (the frequent flyer program of Kingfisher Airlines). This included the following clutter breaking emailers:
Alliance Announcements
Birthday eCard which gifted free miles to Gold and Silver tiers
A frequent flyer program first!
India's first detailed miles e-statement
My role in the project:
- Digital knowledge center
- Client management - digital and BTL
- Initiating client brief - digital and BTL
- Scoping and requirement gathering
- Creative and web architecture head
- Team briefing
- Delivery schedule - creative and production team allocation
- Creative supervision
- Client sign off on creative
- Production supervision
- Project sign off
January 24, 2007 in Emailers, Portfolio |
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Client: Taj Hotels | Category: Holidays
This summer, become a character in your own Indian epic. An invitation to experience India’s magnificent history and culture through the Taj Incredible Escapes offers was sent out to a niche audience.
My role in the project:
- Digital knowledge center
- Creative head
- Production
May 15, 2006 in Emailers, Portfolio |
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Client: Jet Airways | Category: FFP
The Jet Privilege members were reminded of their expiring JPMiles.
My role in the project:
- Digital knowledge center
- Creative head
- Production
October 18, 2005 in Emailers, Portfolio |
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Client: Welspun | Category: Home Furnishing
This Diwali greeting was sent to all Welspun employees accross India.
My role in the project:
- Digital knowledge center
- Creative designer
- Production
January 5, 2005 in Emailers, Portfolio |
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Client: Jet Airways | Category: FFP
New year greetings sent in the form of an e-post card.
My role in the project:
- Digital knowledge center
- Creative head
- Production
November 5, 2004 in Emailers, Portfolio |
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Client: Jet Airways | Category: FFP
A diwali flame was sent to all Jet Priviledge members.
My role in the project:
- Digital knowledge center
- Creative designer
- Production
