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	<title>SunMatrix &#187; Portfolio</title>
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	<link>http://www.sunmatrix.com</link>
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		<item>
		<title>revo.Christmas 2011</title>
		<link>http://www.sunmatrix.com/2011/12/revo-christmas-2011/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=revo-christmas-2011</link>
		<comments>http://www.sunmatrix.com/2011/12/revo-christmas-2011/#comments</comments>
		<pubDate>Sun, 25 Dec 2011 19:22:11 +0000</pubDate>
		<dc:creator>Sunil Bahl</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[Adventskränz]]></category>
		<category><![CDATA[Christmas Card]]></category>
		<category><![CDATA[Christmas Wreaths]]></category>
		<category><![CDATA[QR Code Christmas Card]]></category>
		<category><![CDATA[revo Weihnachten 2011]]></category>
		<category><![CDATA[revo Weihnachtskarte]]></category>
		<category><![CDATA[revo.Revolutionäre Kommunikation]]></category>
		<category><![CDATA[YouTube Video]]></category>

		<guid isPermaLink="false">http://www.sunmatrix.com/?p=1907</guid>
		<description><![CDATA[Client: revo. &#124; Category: Agency Sending a Christmas card and wreath to clients, friends and partners is a yearly tradition at revo. An embedded QR Code in the Christmas card directed people to a fun video greeting. &#160; My role in the project: Video concept Creating a proof of concept video Participating in the video [...]]]></description>
			<content:encoded><![CDATA[<h4><span style="color: #009800;">Client: revo. | Category: Agency</span></h4>
<p>Sending a Christmas card and wreath to clients, friends and partners is a yearly tradition at revo. An embedded QR Code in the Christmas card directed people to a fun video greeting.</p>
<p><a href="http://www.youtube.com/watch?v=jorp9xgilAQ" target="_blank"><img title="View Video" src="http://www.sunmatrix.com/wp-content/themes/degusto/img/viewvideo.png" alt="" /></a></p>
<p>&nbsp;</p>
<blockquote>
<h3>My role in the project:</h3>
<ul>
<li>Video concept</li>
<li>Creating a proof of concept video</li>
<li>Participating in the video</li>
<li>Creating a YouTube Channel to host the video</li>
</ul>
</blockquote>
<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fwww.sunmatrix.com%2F2011%2F12%2Frevo-christmas-2011%2F&amp;title=revo.Christmas%202011" id="wpa2a_2"><img src="http://www.sunmatrix.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Faradies Travel Blog</title>
		<link>http://www.sunmatrix.com/2011/09/faradies-travel-blog/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=faradies-travel-blog</link>
		<comments>http://www.sunmatrix.com/2011/09/faradies-travel-blog/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 11:18:18 +0000</pubDate>
		<dc:creator>Sunil Bahl</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[Caribbean paradise]]></category>
		<category><![CDATA[Dominican Republic]]></category>
		<category><![CDATA[Fa]]></category>
		<category><![CDATA[Fa Germany]]></category>
		<category><![CDATA[Faradies]]></category>
		<category><![CDATA[Faradies 2011]]></category>
		<category><![CDATA[Faradies Blog]]></category>
		<category><![CDATA[Faradies Reise Blog]]></category>
		<category><![CDATA[Nicolas & Adrian im Faradies]]></category>
		<category><![CDATA[revo.Revolutionäre Kommunikation]]></category>
		<category><![CDATA[Samana]]></category>
		<category><![CDATA[TUI Germany]]></category>

		<guid isPermaLink="false">http://www.sunmatrix.com/?p=1766</guid>
		<description><![CDATA[Client: Fa &#124; Category: Body Care In 2011, Fa and TUI Germany created one of the biggest raffles on Facebook. Out of over 1000 applicants, Adrian and Nicolas won the chance to experience a 100 day holiday in paradise. This is their travel blog. &#160; My role in the project: Design and branding WordPress theme [...]]]></description>
			<content:encoded><![CDATA[<h4><span style="color: #009800;">Client: Fa | Category: Body Care</span></h4>
<p>In 2011, Fa and TUI Germany created one of the <a href="https://www.facebook.com/fadeutschland?sk=app_149281438456522" target="_blank">biggest raffles on Facebook</a>. Out of over 1000 applicants, Adrian and Nicolas won the chance to experience a 100 day holiday in paradise. This is their travel blog.</p>
<p><a href="http://faradies-blog.com/" target="_blank"><img title="View Website" src="http://www.sunmatrix.com/wp-content/themes/degusto/img/viewweb.png" alt="" /></a></p>
<p>&nbsp;</p>
<blockquote>
<h3>My role in the project:</h3>
<ul>
<li>Design and branding</li>
<li>WordPress theme selection and customization</li>
<li>Launch and maintenance</li>
</ul>
</blockquote>
<p></p>
<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fwww.sunmatrix.com%2F2011%2F09%2Ffaradies-travel-blog%2F&amp;title=Faradies%20Travel%20Blog" id="wpa2a_4"><img src="http://www.sunmatrix.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>revo.BUZZ!</title>
		<link>http://www.sunmatrix.com/2011/07/revo-buzz/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=revo-buzz</link>
		<comments>http://www.sunmatrix.com/2011/07/revo-buzz/#comments</comments>
		<pubDate>Mon, 04 Jul 2011 19:25:10 +0000</pubDate>
		<dc:creator>Sunil Bahl</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[advertising blog]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[marketing communications blog]]></category>
		<category><![CDATA[revo.BUZZ!]]></category>
		<category><![CDATA[revo.Revolutionäre Kommunikation]]></category>

		<guid isPermaLink="false">http://www.sunmatrix.com/?p=1740</guid>
		<description><![CDATA[Client: revo. &#124; Category: Agency revo.Revolutionäre Kommunikation is a 360-degree marketing communications agency. revo.BUZZ! is their blog highlighting noteworthy industry happenings from around the world. &#160; My role in the project: Content concept Coining the name revo.BUZZ! Creating the branding WordPress theme selection and customization Launch and maintenance Admin, editor and author]]></description>
			<content:encoded><![CDATA[<h4><span style="color: #009800;">Client: revo. | Category: Agency</span></h4>
<p>revo.Revolutionäre Kommunikation is a 360-degree marketing communications agency. revo.BUZZ! is their blog highlighting noteworthy industry happenings from around the world.</p>
<p><a href="http://buzz.revo.de/" target="_blank"><img title="View Website" src="http://www.sunmatrix.com/wp-content/themes/degusto/img/viewweb.png" alt="" /></a></p>
<p>&nbsp;</p>
<blockquote>
<h3>My role in the project:</h3>
<ul>
<li>Content concept</li>
<li>Coining the name revo.BUZZ!</li>
<li>Creating the branding</li>
<li>WordPress theme selection and customization</li>
<li>Launch and maintenance </li>
<li>Admin, editor and author</li>
</ul>
</blockquote>
<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fwww.sunmatrix.com%2F2011%2F07%2Frevo-buzz%2F&amp;title=revo.BUZZ%21" id="wpa2a_6"><img src="http://www.sunmatrix.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Supractiv Complete</title>
		<link>http://www.sunmatrix.com/2009/06/supractiv-complete/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=supractiv-complete</link>
		<comments>http://www.sunmatrix.com/2009/06/supractiv-complete/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 09:51:23 +0000</pubDate>
		<dc:creator>Sunil Bahl</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[360-degree digital solutions]]></category>
		<category><![CDATA[360-degree solutions]]></category>
		<category><![CDATA[Arc Worldwide]]></category>
		<category><![CDATA[integrated campaigns]]></category>
		<category><![CDATA[Leo Burnett]]></category>
		<category><![CDATA[Piramal]]></category>
		<category><![CDATA[Supractiv Complete]]></category>
		<category><![CDATA[Web Sites]]></category>

		<guid isPermaLink="false">http://www.sunmatrix.com/sunmatrix/?p=306</guid>
		<description><![CDATA[Client: Piramal &#124; Category: Pharma Supractiv Complete is a nutritional supplement from Piramal Healthcare Ltd. that contains nutrients that provide the body all day energy from head to toe. &#160; My role in the project: Client management Credentials meeting Initiating client brief Scoping and requirement gathering Preparing the information architecture Vendor selection and management Submitting [...]]]></description>
			<content:encoded><![CDATA[<h4><span style="color: #009800;">Client: Piramal | Category: Pharma</span></h4>
<p>Supractiv Complete is a nutritional supplement from Piramal Healthcare Ltd. that contains nutrients that provide the body all day energy from head to toe.</p>
<p><a href="http://www.supractiv.com" target="_blank"><img title="View Website" src="http://www.sunmatrix.com/wp-content/themes/degusto/img/viewweb.png" alt="" /></a></p>
<p>&nbsp;</p>
<blockquote>
<h3>My role in the project:</h3>
<ul>
<li>Client management</li>
<li>Credentials meeting</li>
<li>Initiating client brief</li>
<li>Scoping and requirement gathering</li>
<li>Preparing the information architecture</li>
<li>Vendor selection and management</li>
<li>Submitting proposal</li>
<li>Client negotiations</li>
<li>On-boarding and team briefing</li>
<li>Delivery schedule - creative and production team allocation</li>
<li>Creative supervision</li>
<li>Client sign off on creative</li>
<li>Production supervision</li>
<li>Project sign off</li>
<li>Collections and vendor payments</li>
</ul>
</blockquote>
<p></p>
<h3>Press Ad</h3>
<p><a href="http://www.sunmatrix.com/templates/supractiv/toim_2009_7_3_24.pdf" target="_blank"><img class="alignnone size-full wp-image-337" title="Piramal Supractiv" src="http://www.sunmatrix.com/wp-content/uploads/2009/06/piramal.jpg" alt="Piramal Supractiv" width="184" height="288" /></a><br />
</p>
<h3>TV Ad</h3>
<p><iframe title="YouTube video player" class="youtube-player" type="text/html" width="425" height="355" src="http://www.youtube.com/embed/kbGcwKbz-Wc?rel=0" frameborder="0"></iframe></p>
<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fwww.sunmatrix.com%2F2009%2F06%2Fsupractiv-complete%2F&amp;title=Supractiv%20Complete" id="wpa2a_8"><img src="http://www.sunmatrix.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sports Slurping</title>
		<link>http://www.sunmatrix.com/2009/05/sports-slurping/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=sports-slurping</link>
		<comments>http://www.sunmatrix.com/2009/05/sports-slurping/#comments</comments>
		<pubDate>Fri, 01 May 2009 11:36:44 +0000</pubDate>
		<dc:creator>Sunil Bahl</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[360-degree digital solutions]]></category>
		<category><![CDATA[7-Eleven]]></category>
		<category><![CDATA[Arc Worldwide]]></category>
		<category><![CDATA[integrated campaigns]]></category>
		<category><![CDATA[Leo Burnett]]></category>
		<category><![CDATA[Leo Burnett Australia]]></category>
		<category><![CDATA[Web Sites]]></category>

		<guid isPermaLink="false">http://www.sunmatrix.com/sunmatrix/?p=354</guid>
		<description><![CDATA[Client: 7-Eleven &#124; Category: Stores Slurping has been going on unnoticed in backyards, bedrooms and 7-Eleven car parks with popularity continually growing across countries. Produced this promo site to make this an official sport. This was an integrated campaign and traffic to the web site was driven via various ATL and BTL channels with a [...]]]></description>
			<content:encoded><![CDATA[<h4><span style="color: #009800;">Client: 7-Eleven | Category: Stores</span></h4>
<p>Slurping has been going on unnoticed in backyards, bedrooms and 7-Eleven car parks with popularity continually growing across countries. Produced this promo site to make this an official sport.</p>
<p><a href="http://www.sunmatrix.com/templates/osos/osos.pdf" target="_blank"><img title="View Website (Opens a PDF)" src="http://www.sunmatrix.com/wp-content/themes/degusto/img/viewweb.png" alt="" /></a></p>
<p>This was an integrated campaign and traffic to the web site was driven via various ATL and BTL channels with a WAP site being developed by Vodafone Australia.</p>
<blockquote>
<h3>My role in the project:</h3>
<ul>
<li>Client management (Leo Burnett Australia)</li>
<li>Technical requirement gathering</li>
<li>Vendor selection and management</li>
<li>Submitting proposal</li>
<li>Client negotiations</li>
<li>Delivery schedule - production team allocation</li>
<li>Production supervision</li>
<li>Project sign off</li>
<li>Collections and vendor payments</li>
</ul>
</blockquote>
<p></p>
<h3>Award</h3>
<p>Picked up a Bronze ADMA (Australian Direct Marketing Award) for Best Website / Microsite in Australia.</p>
<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fwww.sunmatrix.com%2F2009%2F05%2Fsports-slurping%2F&amp;title=Sports%20Slurping" id="wpa2a_10"><img src="http://www.sunmatrix.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Arc Worldwide</title>
		<link>http://www.sunmatrix.com/2008/11/arc-worldwide/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=arc-worldwide</link>
		<comments>http://www.sunmatrix.com/2008/11/arc-worldwide/#comments</comments>
		<pubDate>Tue, 04 Nov 2008 12:15:11 +0000</pubDate>
		<dc:creator>Sunil Bahl</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[2008]]></category>
		<category><![CDATA[360-degree digital solutions]]></category>
		<category><![CDATA[Arc Global]]></category>
		<category><![CDATA[Arc Singapore]]></category>
		<category><![CDATA[Arc Worldwide]]></category>
		<category><![CDATA[Leo Burnett]]></category>
		<category><![CDATA[Web Sites]]></category>

		<guid isPermaLink="false">http://www.sunmatrix.com/sunmatrix/?p=371</guid>
		<description><![CDATA[Client: Arc &#124; Category: Agency Arc Worldwide is the integrated marketing services agency of Leo Burnett. With this web site, established the online presence of its India office and successfully founded my 3rd global agency's online presence. I visualized the scribble design style while designing the agencies power point template. This scribble was then transformed [...]]]></description>
			<content:encoded><![CDATA[<h4><span style="color: #009800;">Client: Arc | Category: Agency</span></h4>
<p>Arc Worldwide is the integrated marketing services agency of Leo Burnett. With this web site, established the online presence of its India office and successfully founded my 3rd global agency's online presence.</p>
<p><a href="http://www.arcworldwide.in" target="_blank"><img title="View Website" src="http://www.sunmatrix.com/wp-content/themes/degusto/img/viewweb.png" alt="" /></a></p>
<p>I visualized the scribble design style while designing the agencies power point template. This scribble was then transformed into the web site by the creative team.</p>
<blockquote>
<h3>My role in the project:</h3>
<ul>
<li>Preparing the information architecture</li>
<li>Briefing the creative team</li>
<li>Content gathering</li>
<li>Delivery schedule - creative and production team allocation</li>
<li>Creative and production supervision</li>
<li>Launch</li>
</ul>
</blockquote>
<p></p>
<h3>Recognition</h3>
<p>The Arc India template has been very appreciated within the Leo Burnett network and the same has now been implemented at <a title="Opens a new window" href="http://www.arcww.com.sg" target="_blank">www.arcww.com.sg</a> &amp; <a title="Opens a new window" href="http://www.arcww.com" target="_blank">www.arcww.com</a>.</p>
<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fwww.sunmatrix.com%2F2008%2F11%2Farc-worldwide%2F&amp;title=Arc%20Worldwide" id="wpa2a_12"><img src="http://www.sunmatrix.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p>]]></content:encoded>
			<wfw:commentRss>http://www.sunmatrix.com/2008/11/arc-worldwide/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wunderman India</title>
		<link>http://www.sunmatrix.com/2008/09/wunderman-india/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=wunderman-india</link>
		<comments>http://www.sunmatrix.com/2008/09/wunderman-india/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 18:45:34 +0000</pubDate>
		<dc:creator>Sunil Bahl</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[2008]]></category>
		<category><![CDATA[360-degree digital solutions]]></category>
		<category><![CDATA[Web Sites]]></category>
		<category><![CDATA[Wunderman India]]></category>

		<guid isPermaLink="false">http://www.sunmatrix.com/sunmatrix/?p=414</guid>
		<description><![CDATA[Client: Wunderman &#124; Category: Agency Wunderman underwent a global re-branding for its 50th anniversary celebration. In commemoration to that re-launched the Wunderman India web site as per the new brand identity. This was also my final parting contribution to Wunderman on my last day with them. My role in the project: Digital knowledge center Creative [...]]]></description>
			<content:encoded><![CDATA[<h4><span style="color: #009800;">Client: Wunderman | Category: Agency</span></h4>
<p>Wunderman underwent a global re-branding for its 50th anniversary celebration. In commemoration to that re-launched the Wunderman India web site as per the new brand identity.</p>
<p><a href="http://www.wundermanindia.com" target="_blank"><img title="View Website" src="http://www.sunmatrix.com/wp-content/themes/degusto/img/viewweb.png" alt="" /></a></p>
<p>This was also my final parting contribution to Wunderman on my last day with them.</p>
<blockquote>
<h3>My role in the project:</h3>
<ul>
<li>Digital knowledge center</li>
<li>Creative and web site architecture head</li>
<li>Collaboration with all Wunderman India offices for content</li>
<li>Delivery schedule - creative and production team allocation</li>
<li>Creative and production supervision</li>
<li>Launch</li>
</ul>
</blockquote>
<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fwww.sunmatrix.com%2F2008%2F09%2Fwunderman-india%2F&amp;title=Wunderman%20India" id="wpa2a_14"><img src="http://www.sunmatrix.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fast Track</title>
		<link>http://www.sunmatrix.com/2008/04/fast-track/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=fast-track</link>
		<comments>http://www.sunmatrix.com/2008/04/fast-track/#comments</comments>
		<pubDate>Sat, 12 Apr 2008 10:45:51 +0000</pubDate>
		<dc:creator>Sunil Bahl</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[2008]]></category>
		<category><![CDATA[fast track screen saver]]></category>
		<category><![CDATA[integrated campaigns]]></category>
		<category><![CDATA[Rediffusion - DY&R]]></category>
		<category><![CDATA[Reliance]]></category>
		<category><![CDATA[Wunderman India]]></category>

		<guid isPermaLink="false">http://www.sunmatrix.com/sunmatrix/?p=709</guid>
		<description><![CDATA[Client: Reliance &#124; Category: LMS Through a screensaver create awareness about the new online Learning Management System (Fast Track) developed by Reliance Capital for the Reliance group employees. My role in the project: Digital knowledge center Collaboration with account management on content / branding Creative head Delivery schedule - creative and production team allocation Creative [...]]]></description>
			<content:encoded><![CDATA[<h4><span style="color: #009800;">Client: Reliance | Category: LMS</span></h4>
<p>Through a screensaver create awareness about the new online Learning Management System (Fast Track) developed by Reliance Capital for the Reliance group employees.</p>
<p><a href="http://www.sunmatrix.com/ssavers/fast_track.exe"><img title="Download" src="http://www.sunmatrix.com/wp-content/themes/degusto/img/download.png" /></a></p>
<blockquote>
<h3>My role in the project:</h3>
<ul>
<li>Digital knowledge center</li>
<li>Collaboration with account management on content / branding</li>
<li>Creative head</li>
<li>Delivery schedule - creative and production team allocation</li>
<li>Creative and production supervision</li>
<li>Project sign off</li>
</ul>
</blockquote>
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		<item>
		<title>Castrol Star Bandhan</title>
		<link>http://www.sunmatrix.com/2008/01/castrol-star-bandhan/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=castrol-star-bandhan</link>
		<comments>http://www.sunmatrix.com/2008/01/castrol-star-bandhan/#comments</comments>
		<pubDate>Fri, 25 Jan 2008 05:00:39 +0000</pubDate>
		<dc:creator>Sunil Bahl</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[2008]]></category>
		<category><![CDATA[360-degree digital solutions]]></category>
		<category><![CDATA[Castrol]]></category>
		<category><![CDATA[Castrol Star Bandhan]]></category>
		<category><![CDATA[CSB]]></category>
		<category><![CDATA[Web Sites]]></category>
		<category><![CDATA[Wunderman India]]></category>

		<guid isPermaLink="false">http://www.sunmatrix.com/sunmatrix/?p=438</guid>
		<description><![CDATA[Client: Castrol &#124; Category: Lubricants Castrol Star Bandhan pioneered the offline trade loyalty programme in the lubricants industry. With this web site it is also the first to go online. As a 'first time' initiative, this website is a case study on eCRM. My role in the project: Digital knowledge center Creative and web site [...]]]></description>
			<content:encoded><![CDATA[<h4><span style="color: #009800;">Client: Castrol | Category: Lubricants</span></h4>
<p>Castrol Star Bandhan pioneered the offline trade loyalty programme in the lubricants industry. With this web site it is also the first to go online. As a 'first time' initiative, this website is a case study on eCRM.</p>
<p><a href="http://www.castrolstarbandhan.com/index.htm" target="_blank"><img title="View Website" src="http://www.sunmatrix.com/wp-content/themes/degusto/img/viewweb.png" alt="" /></a></p>
<blockquote>
<h3>My role in the project:</h3>
<ul>
<li>Digital knowledge center</li>
<li>Creative and web site architecture head</li>
<li>Collaboration with account management on content and branding</li>
<li>Scoping and requirement gathering</li>
<li>Vendor selection and management</li>
<li>Delivery schedule - creative and production team allocation</li>
<li>Creative and production supervision</li>
<li>Project sign off</li>
<li>Vendor payments</li>
</ul>
</blockquote>
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		<item>
		<title>Incredible Escapes</title>
		<link>http://www.sunmatrix.com/2007/01/incredible-escapes/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=incredible-escapes</link>
		<comments>http://www.sunmatrix.com/2007/01/incredible-escapes/#comments</comments>
		<pubDate>Wed, 24 Jan 2007 15:32:28 +0000</pubDate>
		<dc:creator>Sunil Bahl</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[2007]]></category>
		<category><![CDATA[Emailers]]></category>
		<category><![CDATA[incredible escapes]]></category>
		<category><![CDATA[Rediffusion - DY&R]]></category>
		<category><![CDATA[Taj Holidays]]></category>
		<category><![CDATA[Taj Hotels]]></category>

		<guid isPermaLink="false">http://www.sunmatrix.com/sunmatrix/?p=790</guid>
		<description><![CDATA[Client: Taj Hotels &#124; Category: Holidays This summer, become a character in your own Indian epic. An invitation to experience India’s magnificent history and culture through the Taj Incredible Escapes offers was sent out to a niche audience. My role in the project: Digital knowledge center Creative head Production]]></description>
			<content:encoded><![CDATA[<h4><span style="color: #009800;">Client: Taj Hotels | Category: Holidays</span></h4>
<p>This summer, become a character in your own Indian epic. An invitation to experience India’s magnificent history and culture through the Taj Incredible Escapes offers was sent out to a niche audience.</p>
<p><a class="advfancybox iframe" href="http://www.sunmatrix.com/emailers/incredible/index.htm"><img class="alignnone size-full wp-image-794" title="Taj Holidays Incredible Escapes" src="http://www.sunmatrix.com/wp-content/uploads/2007/01/escape.jpg" alt="Taj Holidays Incredible Escapes" width="203" height="216" /></a></p>
<blockquote>
<h3>My role in the project:</h3>
<ul>
<li>Digital knowledge center</li>
<li>Creative head</li>
<li>Production</li>
</ul>
</blockquote>
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