The ADMA Awards are all about work that works. No frills. Just recognising and showcasing the best in Australian Direct Marketing – great campaigns produced in especially trying times.

Sunil always manages to come up with newer ways of using the digital space...he has a knack of unearthing new emerging trends and helping business to cash in on it.

Samarjit Choudhry

Supractiv Complete is a nutritional supplement from Piramal Healthcare Ltd. that contains nutrients that provide the body all day energy from head to toe.

My role in the project:

• Client management
• Credentials meeting
• Initiating client brief
• Scoping and requirement gathering
• Preparing the information architecture
• Vendor selection and management
• Submitting proposal
• Client negotiations
• On-boarding and team briefing
• Delivery schedule - creative and production team allocation
• Creative supervision
• Client sign off on creative
• Production supervision
• Project sign off
• Collections and vendor payments

Press Ad

TV Ad

He is a visionary person. Always thinks of long term gains. His 'NEVER EVER GIVE-UP' attitude always helps the entire team to learn something new. He is always there for clients and provides solutions beyond his job role. The way he engages the client and team is exceptional. I have never seen the kind of quality work he produces in any of my known people and of course he expects the same quality work from others. Lots of things to learn from him.

Amjad Pendhari

Slurping has been going on unnoticed in backyards, bedrooms and 7-Eleven car parks with popularity continually growing across countries. Produced this promo site to make this an official sport.

This was an integrated campaign and traffic to the web site was driven via various ATL and BTL channels with a WAP site being developed by Vodafone Australia.

My role in the project:

• Client management (Leo Burnett Australia)
• Technical requirement gathering
• Vendor selection and management
• Submitting proposal
• Client negotiations
• Delivery schedule - production team allocation
• Production supervision
• Project sign off
• Collections and vendor payments

Award

Picked up a Bronze ADMA (Australian Direct Marketing Award) for Best Website / Microsite in Australia.

Sunil has two parts to him; One playing the digital maverick and the other being a good friend. To his clients and colleagues he is better known to be the helpful dude who would address their digital concerns with ease and simplicity. No wonder he has won the admiration of most of his clients. A willing learner and an able teacher to who approach him he is always open to new ways and new approaches. All this comes through the hard work he puts in and the hands on approach he has to life, so much so I would believe he will always be successful in whatever he applies himself to.

Satish Sathyanarayana

Sunil was vital to our team’s achievements, providing the much-needed hi-tech fillip we incorporated in our CRM solutions for our clients. Apart from his continuous inputs to ongoing digital branding/CRM strategies for Kingfisher Airlines’ King Club, the Castrol Star Bandhan web project and ICICI Prudential’s HealthActive programme, his idea and development of the ING Chances for Children Facebook application deserves a special mention. Thanks to his patient endeavours, I’ve gained much of my knowledge on digital strategy and digital branding from him.

Biswajit Dey

Arc Worldwide is the integrated marketing services agency of Leo Burnett. With this web site, established the online presence of its India office and successfully founded my 3rd global agency's online presence.

I visualized the scribble design style while designing the agencies power point template. This scribble was then transformed into the web site by the creative team.

My role in the project:

• Preparing the information architecture
• Briefing the creative team
• Content gathering
• Delivery schedule - creative and production team allocation
• Creative and production supervision
• Launch

Recognition

The Arc India template has been very appreciated within the Leo Burnett network and the same has now been implemented at www.arcww.com.sg & www.arcww.com.