December 11, 2005 in Timeline |
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Designed, developed and oversaw the execution of one my biggest online ad campaigns (for LIC) in terms of number of banners produced.
Founded the internet presence for Wunderman India and created the first ever online ad campaign for Taj Holidays. It was great to be part of such a moment in history for Wunderman and Taj Hotels.
My next project was to create a 90 page product web site for the new Tata Motors range of buses. The uniqueness of this web site was its buses virtual tour, that was a first of it's kind in its industry category.
Then I helped Sudler & Hennessey take it's first step into the cyber space with the launch of two diabetic footcare web sites www.savethefoot.com and www.plermin.com for their reputed pharma client - Dr. Reddy's. Both these websites were advertised nation wide during the World Diabetes Day.
For ING Vysya I launched India's first ever 'blog-based' life insurance marketing initiative - www.pickuradvisor.com. The success of it in India, led the initiative to be launched in the Hong Kong market.
April 15, 2005 in Portfolio |
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Client: Taj Hotels | Category: Holidays
A one month integrated campaign advertising the Taj Summer Holidays package.
Portals advertisted on: Money Control, Hindustan Times, Rediff.com, Jet Airways, Yahoo India, Outlook Traveller and SOTC Holidays.
My role in the project:
- Digital knowledge center
- Collaboration with account management on content / branding / media
- Creative head
- Delivery schedule - creative and production
- Creative and production
Accolade
Yahoo India showcased the online campaign in its marketing solutions newsletter and it's India creative gallery.
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January 20, 2005 in Portfolio |
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Client: LIC | Category: Investments
An integrated campaign to create awareness about LIC's six schemes. The online campaign was run for two months.
Portals advertisted on: Indiatimes, Economic Times, Times of India, Money Control, Rediff.com, Rediff Mail, Cricket Info, Yahoo India, MSN India and Hotmail India (3 day road block).
My role in the project:
- Digital knowledge center
- Collaboration with account management on content / branding / media
- Creative head
- Delivery schedule - creative and production team allocation
- Creative and production supervision
Press Ads
