November 17, 2008 in Timeline |
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On 9th April, launched ING Chances for Children a first of its kind facebook application. This applications supports the United Nation's Children's fund in three adopted countries: India, Brazil and Ethiopia.
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Launched the new Wunderman web site on 25th September, commemorating their new global brand identity.
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A new chapter began on 26th September, I joined Arc Worldwide / Leo Burnett as Business Director - Digital.
- 17th November saw history being made. Arc Worldwide India finally got it’s own web site. This was also the 3rd time that I founded a global agency's online presence. Earlier ones were Rediffusion - DY&R and Wunderman India.
November 4, 2008 in Portfolio, Web Sites |
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Client: Arc | Category: Agency
Arc Worldwide is the integrated marketing services agency of Leo Burnett. With this web site, established the online presence of its India office and successfully founded my 3rd global agency's online presence.
I visualized the scribble design style while designing the agencies power point template. This scribble was then transformed into the web site by the creative team.
My role in the project:
- Preparing the information architecture
- Briefing the creative team
- Content gathering
- Delivery schedule - creative and production team allocation
- Creative and production supervision
- Launch
Recognition
The Arc India template has been very appreciated within the Leo Burnett network and the same has now been implemented at www.arcww.com.sg & www.arcww.com.
September 25, 2008 in Portfolio, Web Sites |
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Client: Wunderman | Category: Agency
Wunderman underwent a global re-branding for its 50th anniversary celebration. In commemoration to that re-launched the Wunderman India web site as per the new brand identity.
This was also my final parting contribution to Wunderman on my last day with them.
My role in the project:
- Digital knowledge center
- Creative and web site architecture head
- Collaboration with all Wunderman India offices for content
- Delivery schedule - creative and production team allocation
- Creative and production supervision
- Launch
September 24, 2008 in Portfolio, Web Sites |
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Client: Tata Motors | Category: Maxivan
An integrated ATL and BTL campaign was undertaken for Tata Motors new trend setting vehicle - Winger, India's first Maxi Van.
My role in the project:
- Digital knowledge center
- Creative and web site architecture head
- Collaboration with account management on content and branding
- Scoping and requirement gathering
- Delivery schedule - creative and production team allocation
- Creative and production supervision
- Launch
April 12, 2008 in Portfolio, Screen Savers |
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Client: Reliance | Category: LMS
Create awareness about the new online Learning Management System (Fast Track) developed by Reliance Capital for the Reliance group employees.
My role in the project:
- Digital knowledge center
- Collaboration with account management on content / branding
- Creative head
- Delivery schedule - creative and production team allocation
- Creative and production supervision
- Project sign off
March 4, 2008 in Portfolio, Web Sites |
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Client: ING | Category: CSR
A first of its kind facebook application. Here, for every profile addition, ING would contribute 2 Euros to help underprivileged children learn to read and write.
My role in the project:
- Digital knowledge center
- Client management
- Initiating client brief
- Scoping and requirement gathering
- Vendor selection and management
- Submitting proposal
- Client negotiations
- Creative and application architecture head
- On-boarding and team briefing
- Delivery schedule - creative and production team allocation
- Creative supervision
- Client sign off on creative
- Production supervision
- Project sign off
- Collections and vendor payments
January 25, 2008 in Portfolio, Web Sites |
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Client: Castrol | Category: Lubricants
Castrol Star Bandhan pioneered the offline trade loyalty programme in the lubricants industry. With this web site it is also the first to go online. As a 'first time' initiative, this website is a Case Study on eCRM.
My role in the project:
- Digital knowledge center
- Creative and web site architecture head
- Collaboration with account management on content and branding
- Scoping and requirement gathering
- Vendor selection and management
- Delivery schedule - creative and production team allocation
- Creative and production supervision
- Project sign off
- Vendor payments
