December 17, 2008 in Timeline |
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Started the year with a project from ING Hong Kong, where I had to create an ING Chances for Children Facebook app. It was the first of its kind at that time as it donated money to the United Nation's Children's fund for every user profile installation.
As a farewell to Wunderman, I re-launched their website to commemorate their new global brand identity. After which I joined Arc Worldwide / Leo Burnett as Business Director - Digital.
My first project at Arc India was to launch their website. This was the 3rd time that I had founded a global agency's online presence. Earlier ones being Rediffusion - DY&R and Wunderman India.
November 4, 2008 in Portfolio |
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Client: Arc | Category: Agency
Arc Worldwide is the integrated marketing services agency of Leo Burnett. With this web site, established the online presence of its India office and successfully founded my 3rd global agency's online presence.
I visualized the scribble design style while designing the agencies power point template. This scribble was then transformed into the web site by the creative team.
My role in the project:
- Preparing the information architecture
- Briefing the creative team
- Content gathering
- Delivery schedule - creative and production team allocation
- Creative and production supervision
- Launch
Recognition
The Arc India template has been very appreciated within the Leo Burnett network and the same has now been implemented at www.arcww.com.sg & www.arcww.com.
September 25, 2008 in Portfolio |
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Client: Wunderman | Category: Agency
Wunderman underwent a global re-branding for its 50th anniversary celebration. In commemoration to that re-launched the Wunderman India web site as per the new brand identity.
This was also my final parting contribution to Wunderman on my last day with them.
My role in the project:
- Digital knowledge center
- Creative and web site architecture head
- Collaboration with all Wunderman India offices for content
- Delivery schedule - creative and production team allocation
- Creative and production supervision
- Launch
April 12, 2008 in Portfolio |
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Client: Reliance | Category: LMS
Through a screensaver create awareness about the new online Learning Management System (Fast Track) developed by Reliance Capital for the Reliance group employees.
My role in the project:
- Digital knowledge center
- Collaboration with account management on content / branding
- Creative head
- Delivery schedule - creative and production team allocation
- Creative and production supervision
- Project sign off
January 25, 2008 in Portfolio |
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Client: Castrol | Category: Lubricants
Castrol Star Bandhan pioneered the offline trade loyalty programme in the lubricants industry. With this web site it is also the first to go online. As a 'first time' initiative, this website is a case study on eCRM.
My role in the project:
- Digital knowledge center
- Creative and web site architecture head
- Collaboration with account management on content and branding
- Scoping and requirement gathering
- Vendor selection and management
- Delivery schedule - creative and production team allocation
- Creative and production supervision
- Project sign off
- Vendor payments
