Having noticed the new Arc India web site, Arc Singapore relaunched their own website based on the Arc India template. They were then followed by Arc Global, who changed their landing page to the Arc India template.
For Leo Burnett Australia I produced www.sportsslurping.com.au a contest web site for 7-Eleven Australia's latest campaign. The website later went on to pick up a Bronze ADMA (Australian Direct Marketing Award) for Best Website / Microsite in Australia.
With Orchard Advertising, a Leo Burnett company I created the product website for Supractiv, a new nutritional supplement being launched by Piramal Healthcare.
The Sports Slurping website made for 7-Eleven Australia picked up a Bronze ADMA (Australian Direct Marketing Award) for Best Website / Microsite in Australia.
The ADMA Awards are all about work that works. No frills. Just recognising and showcasing the best in Australian Direct Marketing – great campaigns produced in especially trying times.
Supractiv Complete is a nutritional supplement from Piramal Healthcare Ltd. that contains nutrients that provide the body all day energy from head to toe.
My role in the project:
Client management
Credentials meeting
Initiating client brief
Scoping and requirement gathering
Preparing the information architecture
Vendor selection and management
Submitting proposal
Client negotiations
On-boarding and team briefing
Delivery schedule - creative and production team allocation
Slurping has been going on unnoticed in backyards, bedrooms and 7-Eleven car parks with popularity continually growing across countries. Produced this promo site to make this an official sport.
This was an integrated campaign and traffic to the web site was driven via various ATL and BTL channels with a WAP site being developed by Vodafone Australia.
My role in the project:
Client management (Leo Burnett Australia)
Technical requirement gathering
Vendor selection and management
Submitting proposal
Client negotiations
Delivery schedule - production team allocation
Production supervision
Project sign off
Collections and vendor payments
Award
Picked up a Bronze ADMA (Australian Direct Marketing Award) for Best Website / Microsite in Australia.
