The Sports Slurping website made for 7-Eleven Australia picked up a Bronze ADMA (Australian Direct Marketing Award) for Best Website / Microsite in Australia.
The ADMA Awards are all about work that works. No frills. Just recognising and showcasing the best in Australian Direct Marketing – great campaigns produced in especially trying times.
Slurping has been going on unnoticed in backyards, bedrooms and 7-Eleven car parks with popularity continually growing across countries. Produced this promo site to make this an official sport.
This was an integrated campaign and traffic to the web site was driven via various ATL and BTL channels with a WAP site being developed by Vodafone Australia.
My role in the project:
- Client management (Leo Burnett Australia)
- Technical requirement gathering
- Vendor selection and management
- Submitting proposal
- Client negotiations
- Delivery schedule - production team allocation
- Production supervision
- Project sign off
- Collections and vendor payments
Picked up a Bronze ADMA (Australian Direct Marketing Award) for Best Website / Microsite in Australia.
Ramble
I am a 360-degree digital solutions architect who synergises brands with technology.
