December 3, 2007 in Timeline |
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Worked on my first contest web site for Parle's new Strong Adult Mint - Xhale. The contest was promoted via various on-ground events and lasted 2 months. After this I worked on my first eCRM project for Castrol India. Here I launched their loyalty program onto the Internet with www.castrolstarbandhan.com. The website went on to become the first online loyalty program in the lubricants industry.
After participating in a successful pitch process for the Kingfisher Airlines frequent flyer program - King Club. I lead the revamp of its email communication to members and guests.
Later on in the year I was promoted to Head Digital Strategy for Wunderman India.
December 8, 2006 in Timeline |
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Successfully created another online banner campaign for LIC and Taj Holidays. Both of which had came back to the agency with larger media budgets.
Designed and developed www.ingimasiapacific.com. With this website the ING Investment Management business units finally got their long awaited consolidated web identity for the Asia Pacific region.
December 11, 2005 in Timeline |
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Designed, developed and oversaw the execution of one my biggest online ad campaigns (for LIC) in terms of number of banners produced.
Founded the internet presence for Wunderman India and created the first ever online ad campaign for Taj Holidays. It was great to be part of such a moment in history for Wunderman and Taj Hotels.
My next project was to create a 90 page product web site for the new Tata Motors range of buses. The uniqueness of this web site was its buses virtual tour, that was a first of it's kind in its industry category.
Then I helped Sudler & Hennessey take it's first step into the cyber space with the launch of two diabetic footcare web sites www.savethefoot.com and www.plermin.com for their reputed pharma client - Dr. Reddy's. Both these websites were advertised nation wide during the World Diabetes Day.
For ING Vysya I launched India's first ever 'blog-based' life insurance marketing initiative - www.pickuradvisor.com. The success of it in India, led the initiative to be launched in the Hong Kong market.
January 20, 2005 in Portfolio |
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Client: LIC | Category: Investments
An integrated campaign to create awareness about LIC's six schemes. The online campaign was run for two months.
Portals advertisted on: Indiatimes, Economic Times, Times of India, Money Control, Rediff.com, Rediff Mail, Cricket Info, Yahoo India, MSN India and Hotmail India (3 day road block).
My role in the project:
- Digital knowledge center
- Collaboration with account management on content / branding / media
- Creative head
- Delivery schedule - creative and production team allocation
- Creative and production supervision
Press Ads
