The Sports Slurping website made for 7-Eleven Australia picked up a Bronze ADMA (Australian Direct Marketing Award) for Best Website / Microsite in Australia.
The ADMA Awards are all about work that works. No frills. Just recognising and showcasing the best in Australian Direct Marketing – great campaigns produced in especially trying times.
Supractiv Complete is a nutritional supplement from Piramal Healthcare Ltd. that contains nutrients that provide the body all day energy from head to toe.
My role in the project:
- Client management
- Credentials meeting
- Initiating client brief
- Scoping and requirement gathering
- Preparing the information architecture
- Vendor selection and management
- Submitting proposal
- Client negotiations
- On-boarding and team briefing
- Delivery schedule - creative and production team allocation
- Creative supervision
- Client sign off on creative
- Production supervision
- Project sign off
- Collections and vendor payments
Slurping has been going on unnoticed in backyards, bedrooms and 7-Eleven car parks with popularity continually growing across countries. Produced this promo site to make this an official sport.
This was an integrated campaign and traffic to the web site was driven via various ATL and BTL channels with a WAP site being developed by Vodafone Australia.
My role in the project:
- Client management (Leo Burnett Australia)
- Technical requirement gathering
- Vendor selection and management
- Submitting proposal
- Client negotiations
- Delivery schedule - production team allocation
- Production supervision
- Project sign off
- Collections and vendor payments
Picked up a Bronze ADMA (Australian Direct Marketing Award) for Best Website / Microsite in Australia.
Through a screensaver create awareness about the new online Learning Management System (Fast Track) developed by Reliance Capital for the Reliance group employees.
My role in the project:
- Digital knowledge center
- Collaboration with account management on content / branding
- Creative head
- Delivery schedule - creative and production team allocation
- Creative and production supervision
- Project sign off
A one month integrated campaign advertising the Taj Summer Holidays package.
Portals advertisted on: Money Control, Hindustan Times, Rediff.com, Jet Airways, Yahoo India, Outlook Traveller and SOTC Holidays.
My role in the project:
- Digital knowledge center
- Collaboration with account management on content / branding / media
- Creative head
- Delivery schedule - creative and production
- Creative and production
Yahoo India showcased the online campaign in its marketing solutions newsletter and it's India creative gallery.
An integrated campaign to create awareness about LIC's six schemes. The online campaign was run for two months.
Portals advertisted on: Indiatimes, Economic Times, Times of India, Money Control, Rediff.com, Rediff Mail, Cricket Info, Yahoo India, MSN India and Hotmail India (3 day road block).
My role in the project:
- Digital knowledge center
- Collaboration with account management on content / branding / media
- Creative head
- Delivery schedule - creative and production team allocation
- Creative and production supervision
Ramble
I am a 360-degree digital solutions architect who synergises brands with technology.
