November 3, 2007 in Timeline |
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On 15th February launched a contest web site for Parle's new Strong Adult Mint - Xhale! The site was live for 2 months and got over 1000 registered users.
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6th March - Launched www.castrolstarbandhan.com the very first eCRM website among loyalty programs in the lubricants industry.
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From August to October successfully standardized all email communication relating to King Club (the frequent flyer program of Kingfisher Airlines).
- As of 1st November took over as Head Digital Strategy for Wunderman India.
August 5, 2007 in Emailers, Portfolio |
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Client: Kingfisher Airlines | Category: FFP
From August to October successfully standardized all communication relating to King Club (the frequent flyer program of Kingfisher Airlines). This included the following clutter breaking emailers:
Alliance Announcements
Birthday eCard which gifted free miles to Gold and Silver tiers
A frequent flyer program first!
India's first detailed miles e-statement
My role in the project:
- Digital knowledge center
- Client management - digital and BTL
- Initiating client brief - digital and BTL
- Scoping and requirement gathering
- Creative and web architecture head
- Team briefing
- Delivery schedule - creative and production team allocation
- Creative supervision
- Client sign off on creative
- Production supervision
- Project sign off
