The Sports Slurping website made for 7-Eleven Australia picked up a Bronze ADMA (Australian Direct Marketing Award) for Best Website / Microsite in Australia.
The ADMA Awards are all about work that works. No frills. Just recognising and showcasing the best in Australian Direct Marketing – great campaigns produced in especially trying times.
Supractiv Complete is a nutritional supplement from Piramal Healthcare Ltd. that contains nutrients that provide the body all day energy from head to toe.
My role in the project:
- Client management
- Credentials meeting
- Initiating client brief
- Scoping and requirement gathering
- Preparing the information architecture
- Vendor selection and management
- Submitting proposal
- Client negotiations
- On-boarding and team briefing
- Delivery schedule - creative and production team allocation
- Creative supervision
- Client sign off on creative
- Production supervision
- Project sign off
- Collections and vendor payments
Slurping has been going on unnoticed in backyards, bedrooms and 7-Eleven car parks with popularity continually growing across countries. Produced this promo site to make this an official sport.
This was an integrated campaign and traffic to the web site was driven via various ATL and BTL channels with a WAP site being developed by Vodafone Australia.
My role in the project:
- Client management (Leo Burnett Australia)
- Technical requirement gathering
- Vendor selection and management
- Submitting proposal
- Client negotiations
- Delivery schedule - production team allocation
- Production supervision
- Project sign off
- Collections and vendor payments
Picked up a Bronze ADMA (Australian Direct Marketing Award) for Best Website / Microsite in Australia.
Arc Worldwide is the integrated marketing services agency of Leo Burnett. With this web site, established the online presence of its India office and successfully founded my 3rd global agency's online presence.
I visualized the scribble design style while designing the agencies power point template. This scribble was then transformed into the web site by the creative team.
My role in the project:
- Preparing the information architecture
- Briefing the creative team
- Content gathering
- Delivery schedule - creative and production team allocation
- Creative and production supervision
- Launch
The Arc India template has been very appreciated within the Leo Burnett network and the same has now been implemented at www.arcww.com.sg & www.arcww.com.
Wunderman underwent a global re-branding for its 50th anniversary celebration. In commemoration to that re-launched the Wunderman India web site as per the new brand identity.
This was also my final parting contribution to Wunderman on my last day with them.
My role in the project:
- Digital knowledge center
- Creative and web site architecture head
- Collaboration with all Wunderman India offices for content
- Delivery schedule - creative and production team allocation
- Creative and production supervision
- Launch
Castrol Star Bandhan pioneered the offline trade loyalty programme in the lubricants industry. With this web site it is also the first to go online. As a 'first time' initiative, this website is a case study on eCRM.
My role in the project:
- Digital knowledge center
- Creative and web site architecture head
- Collaboration with account management on content and branding
- Scoping and requirement gathering
- Vendor selection and management
- Delivery schedule - creative and production team allocation
- Creative and production supervision
- Project sign off
- Vendor payments
Ramble
I am a 360-degree digital solutions architect who synergises brands with technology.
