Liaison Dangereuse a German Lingerie brand, gave ad agency Serviceplan a creative challenge i.e. to increase their lingerie sales on Valentine’s day.
Seduction always works. So what about making the buying experience attractive and unique for men by giving them the opportunity of buying lingerie directly from the body of beautiful models, and providing a memorable striptease? Thus a new way to sell online lingerie was created!
In the end Serviceplan not only managed to get free media coverage from the main websites, newspapers and magazines in Germany but also gained additional traffic of 155% to the Liaison Dangereuse website. Sales went up by 50% during the promotion!