The Facebook Cover Motion

Brands using basic social website functionality to preview commercials seem to be the rage of the month. In this latest commercial, outdoor brand Quechua has leveraged the Facebook Timeline to promote its 2 sec tent.

To successfully view the commercial, you need to load the different images composing the ad by scrolling down their experimental timeline. Once at the bottom, press the shift and space (to scroll up) buttons to see the animation.

I however found it easier to just visit the Facebook photo album, open the first photo and then just keep the right arrow button pressed to view the commercial in Flipbook mode.