Volkswagen Facebook Flipbook

In April, Smart Argentina created the first of its kind Tweet Commercial using its Twitter stream. Now Volkswagen Amarok in Turkey has created the Facebook alternative.

The Volkswagen Amarok being the ultimate all terrain vehicle could go everywhere i.e. from the city to sand to water and with some creativity from McCann Erickson Istanbul even on Facebook. 🙂

201 images that followed each other in sequence were uploaded onto a Facebook photo gallery called ‘Amarok FlipDrive‘. Opening the first photo and keeping the right arrow button pressed made the photos flip by fast and give the effect of a running movie.

The flipbook experience was very jerky the first time, but once all the photos were cached, it played as seen in the below video…