Red Stripe Musical Extravaganza

Red Stripe, a Jamaican Lager Beer brand transformed an ordinary looking East London corner shop into a singing, dancing, musical extravaganza. Products from all over the shop were turned into instruments that burst into a musical melody when a Red Stripe was selected by a customer – noodle pots became maracas, bottles turned into trumpets and cans into xylophone. 🙂

10 hidden cameras were installed to capture the customers reactions…