To wish their customers a new year of safe driving, BMW together with ad agency AIR and electronics company Selectron created a Christmas card that was meant to be hung in the car.
A micro sensor was built into the card to measure the driving behavior and react with a spoken message (Ho! Ho! Hooo! Just like Santa!) when the car was driven unsafely. The sensor measured the G-forces and reacted when the car accelerated too much, or when it braked or drove too quickly through bends.
These limited-edition Christmas cards were sent to members of the BMW M League who recently bought their car and participated in the BMW Track Days.