Coca-Cola Happiness Machine #ReasonsToBelieve

Coca-Cola is at it again, this time unleashing happiness in Sweden. A special Coke machine was put at a bus stop to spread some summer happiness in the middle of the cold and dark Nordic winter. The results… Click here to see other Coca-Cola Happiness campaigns from around the world.

Coca-Cola Sharing Can

With summer coming up and an ice cold soda in your hand, people around you are bound to hope that you will share the soda with them. The normal way of doing so would be to sip from the same opening. Now in an attempt to create another way of sharing happiness, Coca-Cola teamed up … Continue reading Coca-Cola Sharing Can

Coke Happiness Refill

For teens, happiness is being connected. Using this insight Coca-Cola in Brazil created a beachfront store on the Copacabana beach in Rio de Janeiro where a never seen before soda machine was installed. Using an exclusive Coca-Cola mobile browser, young emerging middle-class consumers who love their mobile phones but cannot afford a generous data plan … Continue reading Coke Happiness Refill

Coca Cola Friendship Machine

The game of vending machine one-upsmanship between Coca-Cola and PepsiCo continues with Coke’s “Friendship Machine”. To celebrate International Friendship Day last August, Coca-Cola in Argentina planted machines that appear to be about 12 feet tall and require that you ask a buddy for a boost to use it. As a reward the Coke machine dispensed … Continue reading Coca Cola Friendship Machine

Happiness strikes in Rio de Janeiro

Coca-Cola, whose Happiness Machine video was a runaway hit for the brand last year with 3 million views, is back with a sequel that offers more of an international flavor. “Happiness Truck” takes place in Rio de Janeiro and is a twist on the original idea, which showed a Coke machine that spit out free … Continue reading Happiness strikes in Rio de Janeiro

Social Media Happiness

In a first of it’s kind undertaking, we are seeing Coca Cola using social media marketing and a travel campaign to tap into regular people to be their “Happiness Ambassadors” and travel the world for the whole of 2010 and document their entire quest via blog posts, tweets, YouTube videos, TwitPics, and other social media … Continue reading Social Media Happiness

EmotiCoke

Coca-Cola through their latest campaign in Puerto Rico is trying to make the internet a happier place. The brand registered URLs for every emoji that conveyed happiness, and then via huge outdoor ads encouraged Puerto Ricans to visit it on their mobile. The emoji URLs lead visitors to a special landing page i.e. EmotiCoke.com, where … Continue reading EmotiCoke

Automated Thanking Machine

Start with the smile of your audience, and then work back from there. That is the key to most of the successful marketing campaigns. Coca-Cola has done a great job with their various happiness campaigns, followed by WestJet’s christmas campaign where they surprised their passengers with gifts. Now TD Canada Trust for their “TD Thanks … Continue reading Automated Thanking Machine