WestJet Ultimate Las Vegas Upgrade

WestJet over the years has passionately given back to their guests with various unimaginable experiences. Now in their latest campaign targeting Toronto to Las Vegas bound WestJet guests, they got Las Vegas comedian Carrot Top to offer the guests a special walk down the red or blue carpet. Those who chose to walk down the … Continue reading WestJet Ultimate Las Vegas Upgrade

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Spirit of Giving

Canadian airline WestJet is hoping to follow up on the huge success of last year’s ‘Christmas Miracle‘ campaign, in which the airline bought personalised gifts for a flight of unsuspecting passengers. The campaign video went viral and got over 36 million YouTube views. Now for their latest campaign ‘Spirit of Giving’ they teamed up with … Continue reading Spirit of Giving

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Automated Thanking Machine

Start with the smile of your audience, and then work back from there. That is the key to most of the successful marketing campaigns. Coca-Cola has done a great job with their various happiness campaigns, followed by WestJet’s christmas campaign where they surprised their passengers with gifts. Now TD Canada Trust for their “TD Thanks … Continue reading Automated Thanking Machine

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Christmas Surprise

It’s that time of the year again! So here is my last and very Christmassy post for the year. 😉 Airports during the holiday season are generally filled with disgruntled people facing delays, lost luggage and other mishaps. So Canadian airline, WestJet decided to use this moment to treat weary travelers with a Christmas miracle. … Continue reading Christmas Surprise

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