Kern calibrates and distributes some of the most accurate scales in the world. Wunderman London therefore needed to dramatise the extraordinary precision of these products and start a compeling conversation between Kern and its audience of scientists, engineers and pharmacists - all with a lightweight budget.
In a market full of functional and bland communications, Wunderman London created a campaign that dramatised the precision of Kern scales by weighing every element. It encompassed a new stationery range (where even the weight of the ink was specified) to a DM pack, which included a tipped on feather. This invited prospects online to guess the weight of the feather along with other lightweight objects, in return for credit to spend with Kern.
Kern got a 45% response rate with 20 new resellers signing up and 50,000 euros of additional revenue being generated after just one month (500% ROI). The new resellers are expected to generate 1 million euros (each reseller typically results in 50,000 euros a year).
Here are some business cards that due to their unique nature will make your jaws drop...
1) Broke Bike Alley Card 1
Got a flat tire? Wish you were closer to your friendly neighbourhood bike shop? Well, if that shop is Broke Bike Alley and you've got their business card, then what you've got there is a handy dandy tire patch!
2) Broke Bike Alley Card 2
Broke Bike Alley's business cards help you help your bike. The follow-up to their tire patch business card, this card cum tool fits in your wallet and lets you adjust your bolts and spokes. And open your beer!
3) Dr. Kiprov's cosmetic surgery
Via the use of two rubber inserts, this business card shows the effect Dr. Kiprov's cosmetic surgery can have!
4) Sandra Martins Makeup
Rather than a conventional business card to offer the makeup services to the customer, a special stamp was created that simulates a lipstick mark. The stamp may be applied to any material, such as napkins, paper sheets, tissues etc.
5) TAM Cargo
Transforming the traditional business card into a funny and unusual object...a little box of transporting cargo.
6) MODhair Musical comb
MODhair is the Rome Rock 'n Roll hair salon. They needed a groovy businesscard. This comb plays a classic rock theme when rubbed by fingernail, using the same principle of a musicbox comb.
7) Norburn Model Aircraft Supply
Specializing in model and radio controlled aircrafts for over 40 years, Norburn Model Aircraft Supply provides enthusiasts with the widest and best selection in British Columbia. Creating a unique business card, they printed and laser die cut balsa wood to form a small glider that was functional once assembled.
You can also watch the video of assembly...