In 2016, Kraft commissioned a consumer and shopper research to understand consumer usage of Heinz beans and spaghetti. The research showed that Australians are now looking for ideal can sizes to suit different occasions.
So to help launch four new sizes of its Heinz baked bean cans, Kraft created a three-minute life narrative of Geoff, a man addicted to beans, and his future wife in the spaghetti department. Watch the film to see how Geoff came to invent the range of can sizes perfect for every Aussie.
Samsung to promote its new Galaxy S5 smartphone during the 2014 World Cup, created a 13 minute (split in 2 parts) animated film that featured some of the world’s greatest footballers on a mission to save Earth from an alien race called Hurakan.
To save Earth from total annihilation, the human footballers dubbed the “Galaxy 11” get into a winner take all football match with the alien race. In the film, the Galaxy 11 are seen using the various Samsung Galaxy devices to face off against the horned creatures, who have a penchant for flips and fancy kicks.
In a build up to the first match of the 2014 FIFA World Cup, Nike Football has released a five minute animated film that features some of the world’s greatest footballers on a mission to save football from the hands of a villainous mastermind, The Scientist.
In a future where brilliant football has ceased to exist and the game has become almost extinct. Brazilian legend Ronaldo (O Fenómeno) decides enough is enough and goes on a mission to reignite the game with brilliant football with the help of a re-assembled group of the world’s most brilliant players.
In the final minutes of the film, Cristiano Ronaldo, Wayne Rooney, Neymar Júnior, Zlatan Ibrahimović, Andrés Iniesta, David Luiz, Franck Ribéry, Tim Howard and Ronaldo Fenomeno are seen battling the ‘perfect’ football clones in a winner take all match. 😎