WestJet Flight Light

Over the last year or so, I have seen more and more brands from different industries actively experimenting with new ways to move beyond selling their products and providing their consumers with “convenience services” that eventually drive repeat usage / purchase of the product.

In this latest example, WestJet wanted to give their business travelers the ability to pursue opportunities, without losing connection with their loved ones at home. So, they created WestJet Flight Light, a nightlight that used live flight data to project a WestJet flight path onto a child’s bedroom ceiling. This simple device made the countdown of the hours and minutes to the parents return even more fun and interactive for the children waiting at home.

The prototype of the Flight Light is going to be in beta-testing throughout this summer. To stay updated visit the Flight Light homepage for more information.

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Ford Smart Lane-Keeping Bed

Ford Europe has unveiled a “Lane-Keeping Bed” that ensures partners always have equal amounts of sleeping space. The idea was inspired by the driver-assist technology that prevents unintentional drifting in new models like the 2019 Ford Ranger.

As demonstrated in the video below, pressure sensors detect when an active dreamer strays to the opposite side of the mattress and triggers an integrated conveyor belt that puts them back where they belong.

Like Ford’s noise-cancelling dog kennel, the Lane-Keeping Bed is only a prototype in the company’s “Interventions” series of innovations that extend beyond the car industry.

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Ford Noise Cancelling Kennel

An estimated 45% of dogs in the UK show signs of fear when they hear fireworks – causing distress to owners and their families too. So, Ford developed a noise-cancelling kennel concept that applied automotive know-how to help solve this everyday problem.

The idea was inspired by the noise-canceling technology Ford developed and introduced in its Edge SUV to give passengers a quieter ride. It worked so well that it got Ford thinking about how it could be applied to other facets of everyday life. In this case, it applied the tech to dogs and their fear of fireworks.

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Feel the View

Ford in Italy along with their agency GTB Rome have teamed up with Aedo, a local start-up that creates devices for people with visual impairments. Together they have designed a new innovative device, that when applied on a car window can decode a landscape seen from the car, allowing visually impaired people to experience it with the tip of their fingers.

The device can transform a flat surface of a car window into a tactile display. The prototype captures and transforms the photos taken by the integrated camera into haptic sensory stimuli, not visible, but perceptible through touch and hearing.

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