In the last 15 years, voice communication traffic has fallen by about half, mainly due to the impact of messaging apps. Docomo, Japan’s largest mobile phone company, sought a way to remind people of the wonder of communicating by voice. So with their agency Hakuhodo, Docomo came up with a new way to reacquaint people with voice communication.
On Valentine’s Day they enabled women in Japan to use their smartphones to record their voices and transform their message into chocolate patterns. Then with the help of Mont St. Clair, the most famous patisserie in Japan, they delivered the custom chocolates to the men they love. Recipients in turn could then use a special app that recognized the AR markers in the chocolate to play back the voice message from their smartphone.
To wish their customers a new year of safe driving, BMW together with ad agency AIR and electronics company Selectron created a Christmas card that was meant to be hung in the car.
A micro sensor was built into the card to measure the driving behavior and react with a spoken message (Ho! Ho! Hooo! Just like Santa!) when the car was driven unsafely. The sensor measured the G-forces and reacted when the car accelerated too much, or when it braked or drove too quickly through bends.
These limited-edition Christmas cards were sent to members of the BMW M League who recently bought their car and participated in the BMW Track Days.
Here is a Christmas video that I helped conceptualize and create for my agency in Germany. The video was hyperlinked to a QR code that appeared on the Christmas Card sent along with the advent wreaths seen above. 😎
Have a great Christmas and a super New Year! More from Ramble in January 2012!