Ramble by Sunil Bahl @SunMatrix
22Mar/18Off

I-VIE the Watson Assistant from IBM

The war of the digital assistants just got a new entrant. IBM has recently revealed the Watson Assistant, that is designed for enterprises to use with their customer-facing applications. The video below shows some of the use cases that make the Watson Assistant I-VIE seem like an enhanced version of Alexa and Google Assistant put together, that eventually hopes to be more like J.A.R.V.I.S. from Iron Man.

What this reinforces is that while Alexa and Google Assistant have momentum with consumer use cases, enterprises have strong interest in having more control over the customer experience and data. So it comes as no surprise that Amazon introduced Alexa for Business in December 2017 and set its sights beyond the kitchens and bedrooms.

The battle for enterprise assistant market share is shaping up to be every bit as competitive as the current war for consumer voice assistant users.

Share
26Feb/18Off

Dolce & Gabbana fly drones down the catwalk

Marketing is one of the most creative and toughest industries in the world. Each day, companies are seeking new ways to attract attention and to mesmerize possible clients into becoming loyal customers. At Milan Fashion Week on Sunday, Dolce & Gabbana stunned the watching crowd with a memorable opener that replaced human fashion models with drones.

The drones were made to carry Dolce & Gabbana's latest range of "Devotion" leather handbags as part of its fall and winter collection. Around seven copters hovered along the runway, each with a Dolce & Gabbana handbag dangling beneath it.

Share
25Jan/18Off

The Kentucky Flying Object

In its latest marketing effort to appear hip and tech savvy, India's Kentucky Fried Chicken (KFC) created the "Kentucky Flying Object" a.k.a. "KPO" that could be created from select boxes of the chain's newly announced Smoky Grilled Wings.

The limited edition boxes are available in ten selected cities from today 25th January to tomorrow 26th January. Every customer who orders the Smoky Grilled Wings, will not only get their spicy chicken wings, but also a fully functioning mini-drone.

Lucky customers who receive the special boxes can look up the instructions to assemble the drone at www.kfodrone.com.

Share
25Sep/17Off

The Nike NBA Connected Jersey

To provide a radical new fan experience, Nike and the NBA have unveiled the Nike NBA Connected Jersey, that via an iOS NikeConnect app provides the wearer an all-access pass into the world of their favorite team and players.

To enable this new exprience each adult-sized Nike NBA Connected Jersey will now come with an embedded NFC chip that will launch real-time team and player content such as pregame arrival footage, highlight packages and top players favorite music playlists – all on the jersey owner's mobile device. Additionally during the season, a wealth of exclusive offers and experiences will also bring fans closer to the game they love.

Share
16Jun/17Off

The Moby Mart

The Moby Mart is set to turn every parking space in the world into a new 24-hour store. About the size of a small bus, the store carries a selection of everyday products like snacks, meals, basic groceries, and even shoes. To use the store, you have to download an app, register as a customer and use your smartphone to unlock the doors.

The store is currently undergoing trials in Shanghai, thanks to a collaborative effort between Swedish startup named Wheelys Inc and China's Hefei University. For now, the trial prototype is stationery i.e. based permanently in a carpark. But the company says that it is currently working with tech companies to develop its self-driving technology as seen in the below video.

For more information visit www.themobymart.com.

Share