Ramble by Sunil Bahl @SunMatrix

BMW Films – “The Escape”

BMW Films has teamed up with Academy Award nominated director Neill Blomkamp ("District 9," "Elysium") to create an action-packed short film to promote the new upcoming 2017 BMW 5 Series.

The story centers around a young girl simply named "Five", played by Dakota Fanning, who is the subject of seemingly illegal experiments. With the FBI cracking down on the company responsible for such experiments, Oscar nominated actor Clive Owen plays the nameless transporter who is hired to get Five out of there. The action ensues...


Honda ‘The Other Side’

Car brands are always trying to show that their cars have different sides to their personalities i.e. sporty vs. reliable, safe vs. cool, etc. What makes Honda's latest effort unique is its YouTube video. By simply holding down the "R" key on the keyboard, the viewer can instantly switch between two different videos.

To execute this innovation, Wieden & Kennedy London had to create two storylines i.e. one of an easygoing Dad doing the school run and the second as an undercover cop posing as a getaway driver. Both of which were then expertly mirrored with contrasting style and tone. The interactive experience was then put together by Stinkdigital at Honda’s YouTube Channel.


The Vine Magician

Filmmaker Zach King has used his video editing skills to create a series of six second Vine videos that give the illusion of real magic to the viewer.

Here is a Vine compilation of some of Zachs most mind bending videos...


The Art of Ironing

Earlier this year I had covered a couple of novel approaches to art. Joining that collection is the below video from Philips Russia where they have demonstrated the unique performance of their irons and steamer products by creating famous Dutch paintings on a plain piece of white cloth...



Miami based animation studio FriendsWithYou has produced "Cloudy", a short film exploring the concept of clouds singing and performing their duties in a joyful manner while showing the viewer that everything in our world has a role and a purpose.

Sit back and enjoy this sweet visual soundscape that takes you through a personal journey into the sky...