Internet has changed advertising for ever…it’s now all about having shared experiences! Therefore everyone is using this new technology to share things that enlighten and educate one and another.
This epiphany (i.e. an illuminating discovery) is interactive, collective and viral…and hence now we see a new word being coined for the same i.e. epipheo.
Epipheo is a video that creates a sharable epiphany 🙂
It’s pretty neat to see how these guys have coined the word…