Christmas Surprise

It’s that time of the year again! So here is my last and very Christmassy post for the year. 😉

Airports during the holiday season are generally filled with disgruntled people facing delays, lost luggage and other mishaps. So Canadian airline, WestJet decided to use this moment to treat weary travelers with a Christmas miracle.

With the help of a virtual Santa Claus, the airline asked unsuspecting passengers waiting to board their flights to Calgary from Toronto and Hamilton International Airports what they had on their Christmas wishlists this year.

Then with more than 150 WestJet employees they set about playing Santa’s elves, gathering personalized presents and delivering them to the Calgary airport before the unsuspecting passengers landed. At the baggage claim the passengers received their holiday miracle…

This however was not WestJet’s first attempt into spreading airport Christmas cheer. Last year, the airline had created a Christmas themed flash mob, complete with dancing elves, in the middle of an airport…

I would also like to take this opportunity to wish all my readers a Very Merry Christmas and a Happy New Year. Here’s a lovely remake of “Little Drummer Boy” by Pentatonix to bring this last Ramble of the year to a close. 😎


A dramatic surprise on an ice-cold day

In April last year TNT had launched their digital channel in Belgium with a big red push button in a quiet Flemish square.

Now to launch their movie channel in the Netherlands, they created a new dramatic piece of the now famous red button in the quiet town of Dordrecht. When innocent passers-by dared to push the button, pure TNT-drama unfolded with a slightly new twist: close ‘participation’ of the public. 🙂


Flashmob Marketing Hits – April 2012

Flashmob marketing has been quite a fad in the last weeks. If you are unfamiliar with the concept, a flashmob is a large group of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time and then disperse. The whole act is normally recorded on video and then put on the web to generate more buzz.

So here are this months flashmobs hits…

Daily dose of drama

To launch their new digital channel in Belgium, TNT placed a big red push button in a quiet Flemish square. A sign with the text “Push to add drama” invited people to use the button. And then…

The worst breath in the world

Tic Tac has come up with a great flashmob idea that is bound to make you smile and cover your mouth while you do it! While giving directions to a lost tourist in a bustling square a series of targets have no idea that they are about to set off a chain reaction that looks apocalyptic…

The Wouaaah Effect

For its Q10 Plus product, Nivea in France created a fun flashmob on the streets of Paris. In this video released by their team, an unsuspecting woman is seen stopping at a sampling stand and trying some Nivea cream. After she walks on she is suddenly faced with a series of people lavishing her with attention…