To capitalize on the lead up of the 2014 FIFA World Cup, Brazilian fast food chain Giraffas created a mobile game that turned their tray papers into a virtual soccer field. To play, the consumers had to rip the side of the paper tray, make a paper ball and flick it into their mobile screens. 😎
7 million tray papers were printed and the game was made possible by using the smartphone camera to recognize the ball distance, accelerometer to identify the trajectory of the kick and the microphone to recognize the area of the impact.
Oreo Cookies to commemorate the first video game created by Ralph H. Baer, has used modern day technology to create an augmented reality game called “Catch the Oreo”. The game is available on Android and iOS devices.
People living in Norway and Denmark are automatically entered into a sweepstake competition by just playing and uploading their high score. There are weekly prizes and the winners are decided by drawing lots. Competition lasts from 8th of April to 28th of July 2013 (both dates included). So start playing. 🙂
Here is a pretty innovative banner ad from AlmapBBDO in Brazil for Gol Airlines. The banner ad challenged people to think about what it would be like to fly on their mobile phone. So users were asked to submit their mobile number into the banner and seconds later they got a live call with flight instructions as the page transformed into a flying game controlled directly from their mobile.
Users would fly the virtual plane across Brazil’s biggest travel website, throwing in a couple of tricks as the latest deals appeared with each destination they flew over. Flying was easy as users touched numbers on the keypad to change directions and activate special manoeuvres. The ad finishes by reminding customers that flying is easier when they check-in via their mobile phone.