Today’s generation of kids are growing up in a world where smartphones and tablets are a part of their everday lifes. So to celebrate the 30th anniversary of the Happy Meal, McDonald’s in Sweden decided to move with the times. This however did not require them to make radical changes. With a bit of ripping, folding and sliding they created the Happy Goggles – a unique VR viewer made from an ordinary Happy Meal box.
The limited edition Happy Goggles will be available from March 5th along with a virtual reality skiing game called “Slope Stars” [Download Link]. The game has been endorsed by the Swedish National Ski Team and provides a 360° ski experience, allowing the kids to open doors to a world of fantasy and fun, while learning how to stay safe on the ski slopes.
One of the biggest problems brick-and-mortar retailers face these days is that many consumers prefer the convenience of shopping online. So Klépierre, a European specialist in shopping center properties, decided to give customers a unique and personal window shopping experience that simultaneously advertised multiple brands available in its shopping center.
To enable this, body scanning technology was used to identify the customer and generate a selection of recommended products based on real-time inventory. The curated selection was then displayed on the walls around and the customer could simply tap the items to add them to their personal shopping list. In the end, the selections were synced with the Klépierre mobile app, which then geo-located the products within the mall.
Norwegian Airlines created an interactive experience that enabled visitors in an Oslo shopping mall to control a New York City taxi in real-time. A special tour guide in the taxi also helped the interested visitors discover New York City while creating awareness around Norwegian Airlines direct long-haul destinations from Oslo to New York, Miami, LA, San Francisco, and Bangkok.
Quilmes with their agency +Castro reinvented the classic game of foosball. In its new version they enabled Argentinians and Brazilians to play each other in real-time through a custom made digital foosball table.
Dubbed as “Mitigol”, one half of the table was placed in Argentina and the other half in Brazil. During the game, players could see their opponent via special in-built video cameras that further enhanced the real time experience of the game. As a prize, Quilmes gave away free beer.
To capitalize on the lead up of the 2014 FIFA World Cup, Brazilian fast food chain Giraffas created a mobile game that turned their tray papers into a virtual soccer field. To play, the consumers had to rip the side of the paper tray, make a paper ball and flick it into their mobile screens. 😎
7 million tray papers were printed and the game was made possible by using the smartphone camera to recognize the ball distance, accelerometer to identify the trajectory of the kick and the microphone to recognize the area of the impact.