Ramble by Sunil Bahl @SunMatrix
2Jun/16Off

Cornetto Commitment Rings

Netflix has taken the world by storm, transforming itself from a mail order DVD company into a streaming behemoth that uses immense amount of internet bandwidth worldwide. This in turn has led to a cultural phenomenon called Binge-watching, where you tend to watch 2-6 episodes of the same TV show in one sitting.

The insight ice-cream maker Cornetto had to this cultural phenomenon was that over 28 million Netflix users have binge-watch cheated on their loved ones. 21% of them did it while the other person was asleep, while 12% of them re-watched the show with their loved ones. So Cornetto to fix this "Netflix infidelity" created a pair of smart wearable rings that blocked access to the shows unless the two were watching them together.

The rings had to connect to the smartphone over NFC, and then through an app users would have to register the shows they wanted to watch together. After that, both parties would have to be present, and have their Commitment Rings nearby, to be able to play a new episode from any of the saved shows.

At the moment there aren’t any pricing details or release dates for this particular wearable, so you’ll have to keep checking the Series Commitment website for more details about it, or register with the site to receive more information about the product.

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27Nov/15Off

Volvo In-Car Delivery

Swedish carmaker Volvo is launching a new in-car delivery service for customers who subscribe to the Volvo On Call telematics service and live in Gothenburg (Sweden).

This Christmas, customers who meet these basic requirements of the Volvo in-car delivery service will be able to have their packages delivered directly to their car, rather than their house. The only catch being that the packages must be ordered from online retailers Lekmer.com and Mat.se.

The package will be delivered by communications and logistics company PostNord, who will find the customers car and use a special one-time access digital key to open the car and drop the package in the boot.

In-car delivery is a good example of how carmakers are experimenting with new ways to move beyond simply building and selling cars. Tapping into connected technologies will help car companies like Volvo make money off customers long after they drive away from the dealership.

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