Over the years we have seen many advertisers trying to hack, mock or leverage their competitors ads. In Brazil, Burger King with the help of ad agency David SP used augmented realtiy to burn their competitors ads via their consumers mobile phones while rewarding the participating consumer with a free Whopper.
Burger King is expecting to give away 500,000 Whoppers through this promotion, so that more and more people use their Burger King Express service which lets customers pre-order food for pickup.
Ford Europe has unveiled a “Lane-Keeping Bed” that ensures partners always have equal amounts of sleeping space. The idea was inspired by the driver-assist technology that prevents unintentional drifting in new models like the 2019 Ford Ranger.
As demonstrated in the video below, pressure sensors detect when an active dreamer strays to the opposite side of the mattress and triggers an integrated conveyor belt that puts them back where they belong.
Like Ford’s noise-cancelling dog kennel, the Lane-Keeping Bed is only a prototype in the company’s “Interventions” series of innovations that extend beyond the car industry.
A new Google and Disney partnership has brought Disney Storybooks to life. The next time you read out loud select Disney Little Golden Books, your Google Home will add sound effects and soundtracks to accompany the story as it is read aloud.
This new feature uses voice recognition to be able to tell when a reader has skipped ahead or gone back, and adjusts the sound effects accordingly. If the user pauses reading, ambient music will play until the user begins reading again. This feature works on Google Home, Home Mini, and Home Max speakers in the US. To activate the action, just say, “Hey Google, let’s read along with Disney.”
During the story, unlike with other typical commands, the smart speaker’s microphone will stay on so the device can follow along and add sound effects. To address privacy concerns, Google says it does not store the audio data after the story has been completed.
Voice computing is opening new possibilities for the retail industry, especially to inspire and interact with customers. So, this holiday season (2018), H&M decided to take the lead when it comes to shaping the voice commerce of the future and to have their customers be part of the journey.
H&M in USA launched the H&M HOME Gift Guide – an easy to use voice application filled with inspiration and ideas for different holiday gifts for anyone’s home available via the Google Assistant on all smartphones and Google Home smart devices. To activate the H&M HOME Gift Guide, users had to simply ask for H&M HOME from their Google Assistant and then easily browse through the H&M assortment to find the most suitable gift. The voice application also offered easy payment through voice.
H&M HOME initially announced the creation of a voice application, called H&M HOME Stylist, in June 2018. At that time, H&M said the voice stylist offered personal styling suggestions, mood boards and inspiration for every room in the home.
Hence the H&M Home Gift Guide is just a revamped version of H&M Stylist, prepped with Holiday themed products.