Ramble by Sunil Bahl @SunMatrix
2May/18Off

Feel the View

Ford in Italy along with their agency GTB Rome have teamed up with Aedo, a local start-up that creates devices for people with visual impairments. Together they have designed a new innovative device, that when applied on a car window can decode a landscape seen from the car, allowing visually impaired people to experience it with the tip of their fingers.

The device can transform a flat surface of a car window into a tactile display. The prototype captures and transforms the photos taken by the integrated camera into haptic sensory stimuli, not visible, but perceptible through touch and hearing.

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26Mar/18Off

The Ford Vending Machine

Alibaba and Ford have signed a deal to build a vending machine for cars in Guangzhou, China. The vending machine has a capacity of 42 cars and allows prospective buyers to book a three-day test drive before they buy. All the prospective buyer needs to do is select the car model they're interested in, put down a deposit electronically via the Tmall app, schedule a pickup time, and snap a selfie so that the vending machine can recognize them when they pick up the car for a test drive.

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5Mar/18Off

Pizza Hut lets you order pizza from your shoes

Pizza Hut is the official pizza of the NCAA, a men's basketball tournament known informally as March Madness and played each spring in the United States.

For last years tournament Pizza Hut created the world's first shoe that ordered a pizza. Now to celeberate their second year as the official pizza of the NCAA, Pizza Hut, Droga5 and the Shoe Surgeon launched Pie Tops II, a limited-edition high top shoes that not only utilized your geolocation to order the current Pizza Hut deal at the press of a button, but also allowed users to pause the game while they received their delivery.

A TV ad has also been released to highlight the new pause feature of these newly relaunched Pie Top shoes...

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26Feb/18Off

Dolce & Gabbana fly drones down the catwalk

Marketing is one of the most creative and toughest industries in the world. Each day, companies are seeking new ways to attract attention and to mesmerize possible clients into becoming loyal customers. At Milan Fashion Week on Sunday, Dolce & Gabbana stunned the watching crowd with a memorable opener that replaced human fashion models with drones.

The drones were made to carry Dolce & Gabbana's latest range of "Devotion" leather handbags as part of its fall and winter collection. Around seven copters hovered along the runway, each with a Dolce & Gabbana handbag dangling beneath it.

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25Jan/18Off

The Kentucky Flying Object

In its latest marketing effort to appear hip and tech savvy, India's Kentucky Fried Chicken (KFC) created the "Kentucky Flying Object" a.k.a. "KPO" that could be created from select boxes of the chain's newly announced Smoky Grilled Wings.

The limited edition boxes are available in ten selected cities from today 25th January to tomorrow 26th January. Every customer who orders the Smoky Grilled Wings, will not only get their spicy chicken wings, but also a fully functioning mini-drone.

Lucky customers who receive the special boxes can look up the instructions to assemble the drone at www.kfodrone.com.

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