Ramble by Sunil Bahl @SunMatrix
13Oct/17Off

The hardest karaoke song in the world

Iceland has recently launched a new tourism campaign which via a catchy karaoke song called "The A-Ö of Iceland", challenges tourists to get to grips with its notoriously difficult-to-learn language. Working through the 32 letters of the Icelandic alphabet, the song covers common words and phrases in the language.

Performed by Icelandic comedian Steindi Jr, the song, The A-Ö of Iceland, helps teach the difference between a torfbær (turf house) and a bílaleigubíll (hire car) and why you should always remember to take your sundskýla (trunks) to the sundlaugar (swimming pool).

The Iceland tourist board has also released the below video of tourists attempting to sing along...

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25Sep/17Off

The Nike NBA Connected Jersey

To provide a radical new fan experience, Nike and the NBA have unveiled the Nike NBA Connected Jersey, that via an iOS NikeConnect app provides the wearer an all-access pass into the world of their favorite team and players.

To enable this new exprience each adult-sized Nike NBA Connected Jersey will now come with an embedded NFC chip that will launch real-time team and player content such as pregame arrival footage, highlight packages and top players favorite music playlists – all on the jersey owner's mobile device. Additionally during the season, a wealth of exclusive offers and experiences will also bring fans closer to the game they love.

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5Sep/17Off

A Can Size for Every Aussie

In 2016, Kraft commissioned a consumer and shopper research to understand consumer usage of Heinz beans and spaghetti. The research showed that Australians are now looking for ideal can sizes to suit different occasions.

So to help launch four new sizes of its Heinz baked bean cans, Kraft created a three-minute life narrative of Geoff, a man addicted to beans, and his future wife in the spaghetti department. Watch the film to see how Geoff came to invent the range of can sizes perfect for every Aussie.

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19May/17Off

The Day Shazam Forgot

Most people think that memory loss, one of the main symptoms of Alzheimer's disease, only affects those in late life. But the disease can actually affect people as young as 40. There are over 40,000 people under 65 living with dementia in the UK.

So to educate the younger audience about the effects of Alzheimer's, Alzheimer’s Research UK partnered with Shazam and gave the app the debilitating symptoms of the disease, giving users a hard hitting insight into the daily struggles people suffering from Alzheimer's have to face.

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15May/17Off

The Animated Print Ad

Kitchen appliances manufacturer Miele has created a two in one induction hob that prevents thick air from collecting in the kitchen by sucking the air downwards.

To demonstrate this technical innovation, McCann Germany created a print ad that when exposed to light simulated the two in one promise of Miele’s induction hub.

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