Ramble by Sunil Bahl @SunMatrix
25Jan/18Off

The Kentucky Flying Object

In its latest marketing effort to appear hip and tech savvy, India's Kentucky Fried Chicken (KFC) created the "Kentucky Flying Object" a.k.a. "KPO" that could be created from select boxes of the chain's newly announced Smoky Grilled Wings.

The limited edition boxes are available in ten selected cities from today 25th January to tomorrow 26th January. Every customer who orders the Smoky Grilled Wings, will not only get their spicy chicken wings, but also a fully functioning mini-drone.

Lucky customers who receive the special boxes can look up the instructions to assemble the drone at www.kfodrone.com.

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12Jan/18Off

Voice Chocolate

In the last 15 years, voice communication traffic has fallen by about half, mainly due to the impact of messaging apps. Docomo, Japan's largest mobile phone company, sought a way to remind people of the wonder of communicating by voice. So with their agency Hakuhodo, Docomo came up with a new way to reacquaint people with voice communication.

On Valentine's Day they enabled women in Japan to use their smartphones to record their voices and transform their message into chocolate patterns. Then with the help of Mont St. Clair, the most famous patisserie in Japan, they delivered the custom chocolates to the men they love. Recipients in turn could then use a special app that recognized the AR markers in the chocolate to play back the voice message from their smartphone.

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8Jan/18Off

BMW Christmas Safety Card

To wish their customers a new year of safe driving, BMW together with ad agency AIR and electronics company Selectron created a Christmas card that was meant to be hung in the car.

A micro sensor was built into the card to measure the driving behavior and react with a spoken message (Ho! Ho! Hooo! Just like Santa!) when the car was driven unsafely. The sensor measured the G-forces and reacted when the car accelerated too much, or when it braked or drove too quickly through bends.

These limited-edition Christmas cards were sent to members of the BMW M League who recently bought their car and participated in the BMW Track Days.

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5Jan/18Off

KLM Connecting Seats

Airports are crowded with people from different backgrounds. This Christmas, KLM brought them together with Connecting Seats. Two seats that translated every language in real time, so that people with different cultures, world views and languages could understand each other.

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13Oct/17Off

The hardest karaoke song in the world

Iceland has recently launched a new tourism campaign which via a catchy karaoke song called "The A-Ö of Iceland", challenges tourists to get to grips with its notoriously difficult-to-learn language. Working through the 32 letters of the Icelandic alphabet, the song covers common words and phrases in the language.

Performed by Icelandic comedian Steindi Jr, the song, The A-Ö of Iceland, helps teach the difference between a torfbær (turf house) and a bílaleigubíll (hire car) and why you should always remember to take your sundskýla (trunks) to the sundlaugar (swimming pool).

The Iceland tourist board has also released the below video of tourists attempting to sing along...

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