Ramble by Sunil Bahl @SunMatrix
26Mar/18Off

The Ford Vending Machine

Alibaba and Ford have signed a deal to build a vending machine for cars in Guangzhou, China. The vending machine has a capacity of 42 cars and allows prospective buyers to book a three-day test drive before they buy. All the prospective buyer needs to do is select the car model they're interested in, put down a deposit electronically via the Tmall app, schedule a pickup time, and snap a selfie so that the vending machine can recognize them when they pick up the car for a test drive.

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25Jan/18Off

The Kentucky Flying Object

In its latest marketing effort to appear hip and tech savvy, India's Kentucky Fried Chicken (KFC) created the "Kentucky Flying Object" a.k.a. "KPO" that could be created from select boxes of the chain's newly announced Smoky Grilled Wings.

The limited edition boxes are available in ten selected cities from today 25th January to tomorrow 26th January. Every customer who orders the Smoky Grilled Wings, will not only get their spicy chicken wings, but also a fully functioning mini-drone.

Lucky customers who receive the special boxes can look up the instructions to assemble the drone at www.kfodrone.com.

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12Jan/18Off

Voice Chocolate

In the last 15 years, voice communication traffic has fallen by about half, mainly due to the impact of messaging apps. Docomo, Japan's largest mobile phone company, sought a way to remind people of the wonder of communicating by voice. So with their agency Hakuhodo, Docomo came up with a new way to reacquaint people with voice communication.

On Valentine's Day they enabled women in Japan to use their smartphones to record their voices and transform their message into chocolate patterns. Then with the help of Mont St. Clair, the most famous patisserie in Japan, they delivered the custom chocolates to the men they love. Recipients in turn could then use a special app that recognized the AR markers in the chocolate to play back the voice message from their smartphone.

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25Sep/17Off

The Nike NBA Connected Jersey

To provide a radical new fan experience, Nike and the NBA have unveiled the Nike NBA Connected Jersey, that via an iOS NikeConnect app provides the wearer an all-access pass into the world of their favorite team and players.

To enable this new exprience each adult-sized Nike NBA Connected Jersey will now come with an embedded NFC chip that will launch real-time team and player content such as pregame arrival footage, highlight packages and top players favorite music playlists – all on the jersey owner's mobile device. Additionally during the season, a wealth of exclusive offers and experiences will also bring fans closer to the game they love.

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16Jun/17Off

The Moby Mart

The Moby Mart is set to turn every parking space in the world into a new 24-hour store. About the size of a small bus, the store carries a selection of everyday products like snacks, meals, basic groceries, and even shoes. To use the store, you have to download an app, register as a customer and use your smartphone to unlock the doors.

The store is currently undergoing trials in Shanghai, thanks to a collaborative effort between Swedish startup named Wheelys Inc and China's Hefei University. For now, the trial prototype is stationery i.e. based permanently in a carpark. But the company says that it is currently working with tech companies to develop its self-driving technology as seen in the below video.

For more information visit www.themobymart.com.

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