Ramble by Sunil Bahl @SunMatrix
13Oct/17Off

The hardest karaoke song in the world

Iceland has recently launched a new tourism campaign which via a catchy karaoke song called "The A-Ö of Iceland", challenges tourists to get to grips with its notoriously difficult-to-learn language. Working through the 32 letters of the Icelandic alphabet, the song covers common words and phrases in the language.

Performed by Icelandic comedian Steindi Jr, the song, The A-Ö of Iceland, helps teach the difference between a torfbær (turf house) and a bílaleigubíll (hire car) and why you should always remember to take your sundskýla (trunks) to the sundlaugar (swimming pool).

The Iceland tourist board has also released the below video of tourists attempting to sing along...

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4Sep/14Off

Linkin Park “In the End” in 20 different styles

Ten Second Songs mastermind Anthony Vincent teams up with Linkin Park to perform their hit song "In the End" in 20 different music styles ranging from Guns N' Roses to Michael Jackson to Bob Marley to Backstreet Boys to Frank Sinatra...

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20Dec/13Off

Christmas Surprise

It's that time of the year again! So here is my last and very Christmassy post for the year. 😉

Airports during the holiday season are generally filled with disgruntled people facing delays, lost luggage and other mishaps. So Canadian airline, WestJet decided to use this moment to treat weary travelers with a Christmas miracle.

With the help of a virtual Santa Claus, the airline asked unsuspecting passengers waiting to board their flights to Calgary from Toronto and Hamilton International Airports what they had on their Christmas wishlists this year.

Then with more than 150 WestJet employees they set about playing Santa's elves, gathering personalized presents and delivering them to the Calgary airport before the unsuspecting passengers landed. At the baggage claim the passengers received their holiday miracle...

This however was not WestJet's first attempt into spreading airport Christmas cheer. Last year, the airline had created a Christmas themed flash mob, complete with dancing elves, in the middle of an airport...

I would also like to take this opportunity to wish all my readers a Very Merry Christmas and a Happy New Year. Here's a lovely remake of "Little Drummer Boy" by Pentatonix to bring this last Ramble of the year to a close. 😎

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29Jan/13Off

Paper Crows Build EP Interactive Player

To launch Paper Crows new Build EP, Warner Music with digital agency Powster built an innovative video player. It was the first time that 4 music videos were shot and edited together to form one synchronised visual! Since it launch the video player has been added to the Paper Crows Facebook page and as a splash page on their official site.

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3Nov/11Off

Cadbury “Keep Our Team Pumped”

Training for the Olympics is tough and so Cadbury has come up with its loudest campaign to date…Keep Our Team Pumped. Here the supporters of the Great Britain Olympics team can sing a series of motivational iconic power anthems to keep their team motivated during their long, hard training sessions before the big event in 2012.

Cadbury will release six tracks (two seen below) over the next seven months and will culminate with a finale in March 2012, which will feature a medley of the six songs created by the British public and a performance to the athletes of Team GB in London.

The Final Countdown

Simply the Best

The integrated campaign involves recruiting singers through social media, followed by a TV Campaign airing on 3rd October and running for 6 weeks. There will also be radio partnerships, events and digital media with extra support on-pack and in-store, rallying the British public to keep singing.

To follow it all visit www.keepourteampumped.com.

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