Ramble by Sunil Bahl @SunMatrix
25Sep/17Off

The Nike NBA Connected Jersey

To provide a radical new fan experience, Nike and the NBA have unveiled the Nike NBA Connected Jersey, that via an iOS NikeConnect app provides the wearer an all-access pass into the world of their favorite team and players.

To enable this new exprience each adult-sized Nike NBA Connected Jersey will now come with an embedded NFC chip that will launch real-time team and player content such as pregame arrival footage, highlight packages and top players favorite music playlists – all on the jersey owner's mobile device. Additionally during the season, a wealth of exclusive offers and experiences will also bring fans closer to the game they love.

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7Feb/17Off

Tostitos Party Safe Bag

According to the US National Highway Traffic Safety Administration, 45 people were killed in drunk driving crashes on Super Bowl Sunday 2015. This was nearly half of all traffic fatalities that day. So for the 2017 Super Bowl Sunday, Tostitos launched a limited-edition "Party Safe" bag that could tell when you've been drinking, and then assist you to get home safely from the party.

The special bag was created by Goodby Silverstein & Partners and came equipped with a sensor that was connected to a microcontroller calibrated to detect traces of alcohol on a person's breath. If any alcohol was detected, the sensor would turn red and form the image of a steering wheel. The bag of chips would also give the user a $10 off Uber code along with a "Don’t drink and drive" message. Users with a NFC enabled smartphone could also tap the bag to call for an Uber.

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2Nov/16Off

Crafted By My Heart

"Crafted By My Heart" is an app launched by DDB Group Hong Kong that lets you customise jewellery with your own heartbeat. Using the flash and camera on the smartphone, the app detects changes in the coloration of your finger, which it then uses to measure the heartbeat. The intensity and rhythm of the heartbeat is then translated into a unique digital rendering which is then eventually used to create a one of a kind ring.

The app offers a choice of two base designs i.e. Surge and Sierra along with three different finishes i.e. gold, silver or black silver. Depending on the finish, rings cost between HK$1,198 and HK$1,588 (US$155 and US$205), and take around 15 to 20 working days to complete.

For more infos visit www.craftedbymyheart.com.

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6Jun/16Off

Coca-Cola Wish in a Bottle

Working with Gefen Team and Qdigital, Coca-Cola showed off special bottles during Coca-Cola Summer Love 2015, a camp-like event for teenagers held each year in Ganei Huga, Israel. Opening a bottle sent a Wi-Fi signal to one of three drones programmed to fly up to a height of 1,000 feet and release a firework resembling a shooting star.

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2Mar/16Off

Happy Goggles

Today's generation of kids are growing up in a world where smartphones and tablets are a part of their everday lifes. So to celebrate the 30th anniversary of the Happy Meal, McDonald's in Sweden decided to move with the times. This however did not require them to make radical changes. With a bit of ripping, folding and sliding they created the Happy Goggles - a unique VR viewer made from an ordinary Happy Meal box.

The limited edition Happy Goggles will be available from March 5th along with a virtual reality skiing game called "Slope Stars" [Download Link]. The game has been endorsed by the Swedish National Ski Team and provides a 360° ski experience, allowing the kids to open doors to a world of fantasy and fun, while learning how to stay safe on the ski slopes.

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