Ramble by Sunil Bahl @SunMatrix
5Mar/18Off

Pizza Hut lets you order pizza from your shoes

Pizza Hut is the official pizza of the NCAA, a men's basketball tournament known informally as March Madness and played each spring in the United States.

For last years tournament Pizza Hut created the world's first shoe that ordered a pizza. Now to celeberate their second year as the official pizza of the NCAA, Pizza Hut, Droga5 and the Shoe Surgeon launched Pie Tops II, a limited-edition high top shoes that not only utilized your geolocation to order the current Pizza Hut deal at the press of a button, but also allowed users to pause the game while they received their delivery.

A TV ad has also been released to highlight the new pause feature of these newly relaunched Pie Top shoes...

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25Jan/18Off

The Kentucky Flying Object

In its latest marketing effort to appear hip and tech savvy, India's Kentucky Fried Chicken (KFC) created the "Kentucky Flying Object" a.k.a. "KPO" that could be created from select boxes of the chain's newly announced Smoky Grilled Wings.

The limited edition boxes are available in ten selected cities from today 25th January to tomorrow 26th January. Every customer who orders the Smoky Grilled Wings, will not only get their spicy chicken wings, but also a fully functioning mini-drone.

Lucky customers who receive the special boxes can look up the instructions to assemble the drone at www.kfodrone.com.

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12Jan/18Off

Voice Chocolate

In the last 15 years, voice communication traffic has fallen by about half, mainly due to the impact of messaging apps. Docomo, Japan's largest mobile phone company, sought a way to remind people of the wonder of communicating by voice. So with their agency Hakuhodo, Docomo came up with a new way to reacquaint people with voice communication.

On Valentine's Day they enabled women in Japan to use their smartphones to record their voices and transform their message into chocolate patterns. Then with the help of Mont St. Clair, the most famous patisserie in Japan, they delivered the custom chocolates to the men they love. Recipients in turn could then use a special app that recognized the AR markers in the chocolate to play back the voice message from their smartphone.

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8Jan/18Off

BMW Christmas Safety Card

To wish their customers a new year of safe driving, BMW together with ad agency AIR and electronics company Selectron created a Christmas card that was meant to be hung in the car.

A micro sensor was built into the card to measure the driving behavior and react with a spoken message (Ho! Ho! Hooo! Just like Santa!) when the car was driven unsafely. The sensor measured the G-forces and reacted when the car accelerated too much, or when it braked or drove too quickly through bends.

These limited-edition Christmas cards were sent to members of the BMW M League who recently bought their car and participated in the BMW Track Days.

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25Sep/17Off

The Nike NBA Connected Jersey

To provide a radical new fan experience, Nike and the NBA have unveiled the Nike NBA Connected Jersey, that via an iOS NikeConnect app provides the wearer an all-access pass into the world of their favorite team and players.

To enable this new exprience each adult-sized Nike NBA Connected Jersey will now come with an embedded NFC chip that will launch real-time team and player content such as pregame arrival footage, highlight packages and top players favorite music playlists – all on the jersey owner's mobile device. Additionally during the season, a wealth of exclusive offers and experiences will also bring fans closer to the game they love.

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