According to the US National Highway Traffic Safety Administration, 45 people were killed in drunk driving crashes on Super Bowl Sunday 2015. This was nearly half of all traffic fatalities that day. So for the 2017 Super Bowl Sunday, Tostitos launched a limited-edition "Party Safe" bag that could tell when you've been drinking, and then assist you to get home safely from the party.
The special bag was created by Goodby Silverstein & Partners and came equipped with a sensor that was connected to a microcontroller calibrated to detect traces of alcohol on a person's breath. If any alcohol was detected, the sensor would turn red and form the image of a steering wheel. The bag of chips would also give the user a $10 off Uber code along with a "Don’t drink and drive" message. Users with a NFC enabled smartphone could also tap the bag to call for an Uber.
Due to strict laws, 13,000km of the German motorway network is ad-free. So to convince truckers in Germany to buy freshly grilled Whoppers, Burger King with their agency Grabarz & Partner created ads that only the truckers could see. The ads were place on the roof of multiple cars that then took turns overtaking the truckers.
--> "Hey, you up there!"
--> "You look hungry!"
--> "Why don't you try out the Whopper?"
--> "Fresh and flame grilled"
Once the first few cars got the truckers attention, the remainder then guided the truckers to the next Burger King.
--> "If yes, then wink"
--> "Follow me to Burger King"
As a result many truckers gave into their temptation and followed the cars to the next XXL Burger King Drive-In.
The way we buy groceries in stores is going to change forever! The first Amazon Go store is due to open to the public in early 2017. To use the service, people living in Seattle will need to install the Amazon Go app, log into their account, and then simply put goods from the shelves into their bags and walk out.
According to Amazon, the store and shelves are equipped with "computer vision, sensor fusion, and deep learning" technology that can detect when products are removed and returned to the shelves. And only when the customer actually leaves the store is their account charged.
Many people think they know the taste of Coke Zero, but they actually don't. So Ogilvy & Mather created a campaign for Coke Zero that viewers could literally drink, irrespective of whether it was on a billboard, tv, print, or radio.
By simply "Shazaming" the ads, viewers could see Coke Zero pouring in on the screen of their smartphones, filling a glass, which then ended up into an actual free Coke Zero coupon that could be redeemed at select retail stores across the US.
Thirsty? Drink the ad yourself...
Coca-Cola in Israel created a TV spot that through its audio signals communicated with the viewers mobile phones. Watching the ad triggered a "Gett Coca-Cola" prompt to appear on the viewers phones. If viewers tapped it, five minutes later a special Coca-Cola package with a branded cooler, two Coke bottles and a bottle opener, would show up at their doors.
To ensure prompt delivery, Coca-Cola partnered with local taxi app Gett which during the time of the promotion dispatched thousands of vehicles packed with the coolers across Israel.