Ramble by Sunil Bahl @SunMatrix
16Jun/16Off

The Village Telephone

The mountain village of Tschlin has the reputation of being the quietest place in Switzerland. In fact, things are so quiet that when the telephone in the village square rings, you can hear it in every corner of the village.

In a clever marketing stunt to drive tourism to the village, Graubünden Tourism along with ad agency Jung von Matt started giving out the village telephone number online. Anyone who called the village number between 10am and 8pm would be greeted by one of the village residents. If the phone call went unanswered the caller would win one of the many prizes (free stay, dinner, t-shirts etc) on offer.

To prove that no one was sitting next to the phone, they setup a live feed of the phone at the campaign microsite www.dorftelefon.ch.

The action started on Monday, 6th June and ended on Saturday, 11 June 2016.

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26May/16Off

The Troll Ad Button

To promote the new season of The Noite (a show hosted by one of Brasil's most popular comedian), Publicis Brasil came up with a new button on YouTube. For the first time they created a campaign where people could choose between a "Skip Ad" and "Troll this ad" button. This tweak to the YouTube pre-roll ads resulted in 4 times more video views for the campaign.

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8Apr/16Off

WhatsApp Taxi

whatsapp-taxi

After years of public sharing and transparency on social media, people are gravitating toward more intimate, private and even anonymous ways to share, boosting the popularity of messaging apps and ephemeral messaging. Hence chat apps are becoming hubs for social networks, games, e-commerce and more.

Just last week I wrote about how KLM is starting to use Facebook Messenger for customer service related queries and tasks. Now Taxi Deutschland has launched a new service called "WhatsApp Taxi" to allow users in major German cities to order a taxi by simply sharing their location via a Whatsapp message. Watch the below demo video to see how easy it is to use.

For more details on this new service visit www.whatsapp-taxi.de

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1Apr/16Off

KLM on Facebook Messenger

Facebook wants to transform their Messenger platform into an all-encompassing utility, where people will be able to conduct virtually any interaction - from buying products to paying bills to various other customer service related queries and tasks.

So together with KLM they have launched a new Messenger service. Travellers who book their flight on klm.com can now choose to receive booking confirmation, check-in notification, boarding pass and flight status updates all via Facebook Messenger. For further questions they can also contact KLM directly through the Messenger, 24/7.

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1Apr/16Off

The Friendly Preroll Campaign

friends

How do you make a sitcom like Friends, which went off the air 12 years ago—a year before YouTube even existed—seem relevant to YouTube users today?

Netflix who had recently acquired the rights to stream all 10 seasons, decided to launch a nostalgic Pre-Roll campaign by tagging thousands of videos with "Friends" clips. The insight being: no matter what you search for on YouTube, there is always something in "Friends" related to it.

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