Ford in Italy along with their agency GTB Rome have teamed up with Aedo, a local start-up that creates devices for people with visual impairments. Together they have designed a new innovative device, that when applied on a car window can decode a landscape seen from the car, allowing visually impaired people to experience it with the tip of their fingers.
The device can transform a flat surface of a car window into a tactile display. The prototype captures and transforms the photos taken by the integrated camera into haptic sensory stimuli, not visible, but perceptible through touch and hearing.
Videos that are recorded vertically and then posted on YouTube, generally have black bars on either sides. Lots of viewers find this waste of space annoying. So JWT Brazil came up with the “Black Bar Donation” campaign that allowed people with vertical videos to donate their black bars to NGO’s who needed help promoting themselves.
On visiting the campaign microsite, people could select the video to upload, tag it with the NGO of choice and then have it directly published to their YouTube channel.
By hijacking Siri, Toyota in Sweden has found a new way to get people to turn off their phones in the car and stop texting.
With the help of Saatchi & Saatchi they created a unique radio ad that interacted with the phone without human intervention. Of course relying on the fact that the iPhone was plugged in, charging and would wake up to the voice command “Hey Siri”. So, even if the driver wasn’t paying attention, their phone was. 😎
Two separate ads ran during rush hour – one for Apple’s Siri and the other for Google Android with “OK Google”.
The breathalyser test is the most commonly used method for alcohol testing. Since the test is extremely invasive, Castrol decided to merge the breathalyser that everybody hates, with the vuvuzela that everybody loves, and created the Castrol Vuvu Lyza.
For the first time ever South African drivers could use their vuvuzelas to enjoy the game and arrive home safely after it.
Romania has a large population of elderly people from which 40% are living alone. Using this insight, Vodafone and McCann Erickson Bucharest decided to spin a marketing campaign around two Romanian widows who were still in a habit of cooking enough food for a full family dinner.
Using social media, the campaign invited students desperate for a home-cooked meals, to join the ‘Sunday Grannies’ for food. As a result, the grannies’ Facebook page got nearly half-a-million likes, they were covered on the evening news, they got a TV show, were visited by Romanian celebrities, and they started a new trend. Vodafone who used their product to address such a problematic social issue, saw a 78% increase in 4G smart phone sales.