Ramble by Sunil Bahl @SunMatrix

Black Bar Donation

Videos that are recorded vertically and then posted on YouTube, generally have black bars on either sides. Lots of viewers find this waste of space annoying. So JWT Brazil came up with the "Black Bar Donation" campaign that allowed people with vertical videos to donate their black bars to NGO's who needed help promoting themselves.

On visiting the campaign microsite, people could select the video to upload, tag it with the NGO of choice and then have it directly published to their YouTube channel.


A Sirious safety message

By hijacking Siri, Toyota in Sweden has found a new way to get people to turn off their phones in the car and stop texting.

With the help of Saatchi & Saatchi they created a unique radio ad that interacted with the phone without human intervention. Of course relying on the fact that the iPhone was plugged in, charging and would wake up to the voice command "Hey Siri". So, even if the driver wasn't paying attention, their phone was. 😎

Two separate ads ran during rush hour - one for Apple's Siri and the other for Google Android with "OK Google".


Castrol Vuvu Lyza

The breathalyser test is the most commonly used method for alcohol testing. Since the test is extremely invasive, Castrol decided to merge the breathalyser that everybody hates, with the vuvuzela that everybody loves, and created the Castrol Vuvu Lyza.

For the first time ever South African drivers could use their vuvuzelas to enjoy the game and arrive home safely after it.


Living Memories

Each week in New Zealand, five families are told the devastating news that someone they love, is someone they will never see again. Their families don't just lose a loved one. They lose everything that person could have become.

So as part of National Road Safety Week, Brake (a road safety charity) partnered with ad agency Y&R New Zealand to create a highly emotional and impactful campaign encouraging New Zealanders to think about the potential life-long cost of their decisions on the road.

Five families from around the country volunteered to be part of the project. Each family worked with a forensic age progression specialist and the digital artists at Weta Digital, to help create an individual portrait of what their child would look like today if he/she was still alive.

For more visit www.livingmemories.org.nz.