For the world premiere of their new Mercedes-Benz ECQ at CES 2019 in Las Vegas, Mercedes transformed their new model into a wedding carriage. Four lucky couples were invited to test drive the new Mercedes-Benz ECQ on the roads of Las Vegas and experience its special A.I. features first hand.
Driving a Mini is addictive. Which is why drivers who test drive are more likely to buy one. So to get prospective customers to test drive, Mini decided to help drivers that were stranded by their own cars. Mini partnered with a tow service company and responded to break down calls in real time throughout Singapore. The campaign not only took the test drive out of the showroom and onto the streets, it really made the drivers’ day by unexpectedly turning an annoying situation into a pleasant surprise.
In a bid to capture consumers imagination and attention in Canada, JWT worked with Mazda to turn select Cineplex cinemas in Toronto and Vancouver into immersive gaming experiences that also acted as a mass in cinema test drive. 😎
During November, before the feature film, a short film showed two Mazda3 cars racing. Interested audience members could sync their smartphones to control their own virtual vehicle and race against other members of the audience. An onscreen leaderboard tracked the progress and winners got various giveaways.
Parking in the city isn’t fun. So BBDO Germany turned a regular test drive for the Smart into an interactive parking game based on the age-old game of musical chairs.
During the game an iPhone app was used to play music and direct players around central Berlin. When the music stopped the players had to immedietly find a parking spot. The last team to park and verify their location via a photo upload was eliminated.
The competition was run at the Berlin Smart center, where 8 teams battled each other to become Berlin’s first parKING’s. The result…
In the video a couple of guys are seen taking the Renault Clio for a spin. After a regular beginning, the salesman shows of the “va va voom” button, which initiates a romantic scene between a couple set against the Eiffel Tower and then…