Ramble by Sunil Bahl @SunMatrix
13Oct/17Off

The hardest karaoke song in the world

Iceland has recently launched a new tourism campaign which via a catchy karaoke song called "The A-Ö of Iceland", challenges tourists to get to grips with its notoriously difficult-to-learn language. Working through the 32 letters of the Icelandic alphabet, the song covers common words and phrases in the language.

Performed by Icelandic comedian Steindi Jr, the song, The A-Ö of Iceland, helps teach the difference between a torfbær (turf house) and a bílaleigubíll (hire car) and why you should always remember to take your sundskýla (trunks) to the sundlaugar (swimming pool).

The Iceland tourist board has also released the below video of tourists attempting to sing along...

Share
5Sep/17Off

A Can Size for Every Aussie

In 2016, Kraft commissioned a consumer and shopper research to understand consumer usage of Heinz beans and spaghetti. The research showed that Australians are now looking for ideal can sizes to suit different occasions.

So to help launch four new sizes of its Heinz baked bean cans, Kraft created a three-minute life narrative of Geoff, a man addicted to beans, and his future wife in the spaghetti department. Watch the film to see how Geoff came to invent the range of can sizes perfect for every Aussie.

Share
30Jan/16Off

Nivea Second Skin Project

Christmas is a time for love and affection, and what better way to to show it than with a hug?

So Nivea Crème and Leo Burnett Madrid unveiled the "Second Skin Project" – a technological development that not only helped bring a mother and son together just in time for the holidays, but also showed the importance of human touch.

With the help of nanotechnology experts they used a fabric that simulated human skin and at the same time transmitted the sense of touch over a long distance. Then they got Laura and Pablo to test the product. The results...

Share
20Jan/16Off

Volkswagen Trailer Assist

The Trailer Assist feature allows Volkswagen cars to park semi-autonomously using the rear backup camera. To promote this feature in Norway, Volkswagen created a stunt where a driver backed up his car and trailer in high speed through parking lots, roundabouts and intersections...

Shocked?

Now check out this behind the scenes video to learn more about the stunt...

Share
5Aug/15Off

Lexus Hoverboard

The Lexus Hoverboard has been the talk of the town for the last couple of weeks as it represents true innovation and imagination, while pushing the boundaries of technology even further.

The below official reveal of the Lexus Hoverboard in action, marks the culmination of 18 months of design and technology planning and weeks of testing at a specially constructed "hoverpark" near Barcelona.

The task of putting the hoverboard through its paces fell to international pro-skateboard star Ross McGouran who helped demonstrate tricks that no skateboard could ever perform i.e. including travelling across water. 😎

Share